I am a Senior Product Designer with more than 20 years of experience designing digital products and scalable user experiences. My work combines product strategy, UX/UI design, interaction design, and high-quality visual craftsmanship.
I specialize in Design Systems, including system strategy, component architecture, design tokens, reusable libraries, documentation, governance, and maintenance. I build foundations that help teams create consistent and scalable cross-platform experiences.
I work closely with product and engineering teams to improve design-to-code collaboration, developer handoff, implementation standards, and shared workflows. I translate ambiguous business and user needs into practical design roadmaps and actionable solutions.
I have led design initiatives and UX teams, mentored designers, aligned stakeholders, and introduced structured discovery, prioritization, and delivery practices. I am comfortable balancing user needs, business objectives, and technical constraints.
I actively use AI-powered tools to accelerate design exploration, documentation, problem-solving, and collaboration. I am passionate about improving product quality through systems thinking, accessibility, usability, and scalable design practices.
Established the company’s first UX department, defining foundational design principles, research practices, and operational frameworks.
Partnered with Product and Engineering leadership to align user needs, business objectives, design standards, technical implementation, and product priorities. Introduced lean discovery and prioritization practices to improve design execution and collaboration.
Led complex Design System initiatives focused on component architecture, design tokens, reusable libraries, and automated documentation. Improved design-to-code alignment, developer handoff, and consistent UI standards in collaboration with Engineering.
Co-led a B2B product tribe and connected product design strategy with hands-on execution. Mentored designers and helped establish scalable design practices, shared standards, and structured processes across product teams.
Designed end-to-end experiences for complex B2B SaaS products, covering discovery, interaction design, high-fidelity interfaces, prototypes, and developer handoff.
Collaborated with Product and Engineering to translate business requirements and technical constraints into usable, consistent interfaces. Applied Design System principles and iterative user feedback to support continuous product improvement.
Contributed to the first Design System for a new business unit by establishing reusable components, design tokens, and interface standards.
Designed core experiences for a digital monetization platform serving content creators. Created complex user flows and high-fidelity mobile and desktop prototypes while applying usability, information architecture, and interaction design principles.
Led product design initiatives in a digital financial and investment-oriented environment, applying UX and UI principles to complex product experiences.
Collaborated with stakeholders to align product requirements, user needs, and design execution across the product lifecycle.
Led Design System initiatives focused on reusable components, interface consistency, and scalable design practices. Defined component standards and supported the adoption of shared design patterns.
Worked with development teams to improve implementation workflows and strengthen the relationship between design specifications and code. Helped establish a structured foundation for maintaining and evolving design assets.
Designed digital product experiences in collaboration with multidisciplinary teams. Translated product requirements into user flows, interaction models, and interface designs.
Supported design delivery, implementation communication, and collaboration with development teams.
Co-founded and managed a digital design and development business. Led projects from requirements gathering and concept development through design and delivery.
Balanced business objectives, client needs, and technical considerations across multiple digital projects.
Associate Degree, Graphic Design
Associate Degree in Graphic Design.
Bachelor's Degree, Advertising and Marketing
Bachelor's Degree in Advertising and Marketing.
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