Executive Creative Director and Business Development Lead

I lead a 17–19 person multidisciplinary team across project management, creative, design, media, and community management. I act as the senior escalation point for strategy, creative, client, and delivery issues while developing younger managers in planning, presentations, and project discipline.

I lead strategy and creative direction for major pitches, national campaigns, and high-value assignments. I partner with the GM on business development, client retention, and account growth, including documented recent wins and directly acquired revenue.

I have expanded key client relationships across strategy, production, TikTok, influencer planning, consumer campaigns, and event consultation. Key accounts include Beerlao, K1664 Blanc, Tigerhead, Somersby, Pepsi, Carlsberg, Nestlé, Babylove, and Certainty.

I introduced operating standards for project management, production planning, presentations, and campaign reporting. I also built custom Claude and ChatGPT skills for debriefing, deep research, and proposal development.

I led social and creative digital work for agency clients across Laos and Thailand. My responsibilities included communication strategy, campaign development, content planning, creative direction, pitching, and delivery management.

I helped grow the Lao Brewery Company relationship from social retainers into broader strategy, production, campaign, and brand leadership across seven brands. I also led work involving Nestlé, Ovaltine, Benice, Otteri, Bioactive+, KBank Laos, Frontier Group, and Allive.

I led creative and production for Popcoin token, including web-app UX/UI direction, user-acquisition communications, artist partnerships, collectible content, promotional film, press conferences, and exhibition production.

I managed partnership and co-investment discussions for entertainment intellectual property, including Big Dragon The Series with Star Hunter, and co-initiated River Fest with Live Nation Tero.

I oversaw concepts, art direction, production, and budgets for projects including Food Truck Battle 2, Kang Daniel Concert, Youtape with RS Music, Tipco, Brother, and Perfect Earth.

I served as principal creative while leading project management for an eight-person team across client service, design, editing, and production. I reported directly to the Managing Director.

I developed master concepts and led delivery for Hall of Fan, Rockland, the 25th Anniversary Grammy Gold Mittraphap Road roadshow, and GMM Supershow across eight provinces.

I led concept and production management for GMM Online Festival, a two-day livestreamed festival featuring more than 21 artists across four stages with AR and CG integration. I also created the Grammy Tid Trains concept, identity, content direction, and key visual system.

I worked directly with founder and architect Duangrit Bunnag across a portfolio of retail, design, fashion, arts, publishing, and cultural businesses. I managed internal communications and supported individual units with marketing.

I led communications for new ventures and cultural projects, including Hotel Bocage, Warehouse30, the Lonely Two Legged Creature flagship at Gaysorn, Artground, The Jam Mag, and Super Summer Sound.

I co-founded a creative communication and production company and ran operations for approximately 22 people across client service, administration, creative, production, camera, and post-production.

I held financial, supplier, and commercial responsibility while acting as Creative Director for concepts, scripts, and directing across television and online programs, documentaries, branded films, and event content.

Clients included TOA Paint, Pruksa, CIMB Thai, AOT, SET, Honda, Volvo, Vestas, Thai Smile, UOB, Dell, Thai Red Cross, GMM TV, and Nation TV.

I led client service and project delivery for events, installations, and activations. I managed client coordination, production delivery, and project operations.

Projects and clients included Dell, Yamaha, CIMB Thai, Museum Siam, EGA, the Ministry of Culture, and GMM Showbiz.

I worked as a freelance Project Manager supporting the Thailand launch of Huawei P9 × Leica.

My work focused on coordinating launch-related project delivery and activation requirements.

I worked on early brand social media, content planning, and design initiatives. My role combined creative development, art direction, and digital content planning.

Client work included Music Union (Boxx Music), PruksaVille, and Applied Physics.

I developed television and short-film scripts under filmmaker Ping Lumpraploeng.

I contributed story development and screenplay writing for screen-based content projects.

I supported experiential marketing campaigns as an Account Executive. I worked on client coordination and campaign delivery.

My account experience included campaigns for Ballantine's and Grande Whiskey.

Studied public policy and the welfare state.

Majored in film, and photographic arts.