I am a marketing and brand management specialist with a Master’s degree in Marketing and Sales Strategy from ENCG Settat. I combine strategic thinking, creative storytelling, and data-driven analysis to build brands and execute impactful marketing initiatives.
I have experience across entrepreneurial, agency, and international brand marketing environments. As the founder of Crumblies, I built the brand end to end, including positioning, visual identity, product development, distribution, operations, and quality control.
I delivered measurable growth through dynamic pricing, increasing quarterly revenue by 25%, and by building a social community that increased engagement by 40%. I also scaled organic Instagram reach to 24,000 followers in three months without advertising spend and fulfilled more than 800 orders.
During internships with Tribal DDB and FlightHub & JustFly, I supported campaign strategy, consumer research, social media management, regional campaign coordination, content production, events, and sponsorships. I have worked with cross-functional creative and strategy teams to maintain consistent messaging across large-scale campaigns.
I am skilled in brand strategy, campaign execution, social media, market research, consumer insights, content strategy, and performance tracking. I am seeking a permanent Brand Specialist or Digital Marketing position where I can contribute to brand growth, digital engagement, and successful integrated campaigns.
Coordinated the FIFA campaign across North America, Egypt, and Lebanon, aligning campaign execution with regional teams.
Managed organic TikTok, X, and Instagram channels through editorial calendar management, asset creation, and performance tracking. Supported official podcast production from editorial planning through social promotion.
Led event execution for more than 150 attendees and secured three corporate sponsorships.
Analyzed more than 10 customer datasets to produce actionable insights for Q3 marketing strategies.
Optimized three major brand campaigns in collaboration with strategy and creative teams. Maintained creative consistency across advertising content reaching 50,000 consumers.
Led end-to-end commercial video production for global clients including Nestlé, Danone, Samsung, and Fairmont, from pre-production through final delivery.
Managed production schedules, operational budgets, and logistics to consistently deliver high-quality work under strict deadlines.
Acted as the primary client and agency liaison, translating creative briefs into production deliverables and streamlining stakeholder feedback and approvals.
Built the brand end to end, including positioning, visual identity, products, and distribution. Managed operations, fulfillment, and quality control for more than 500 orders.
Implemented dynamic pricing that increased quarterly revenue by 25%. Grew social media engagement by 40% through community building and scaled organic Instagram reach to 24,000 followers in three months without ad spend.
Coordinated rural school renovations and charity events, and volunteered as an English tutor.
Contributed to community-focused initiatives through event planning, volunteer coordination, and educational support.
Served as Lead Organizer for La Nuit d'Éloquence, supporting event planning and community leadership activities.
Master's, Marketing and Sales Strategy
Master's studies in Marketing and Sales Strategy.
This professional hasn’t added portfolio projects yet.
This professional hasn’t listed any services yet.
