Joao Pascoal
Joao Pascoal

Senior Visual Designer / Creative Director

Open to offers · Member since 5 Oct 2026
Location
Lisbon, Portugal
Desired salary
Unspecified
Work preference
Remote Only / Freelance
Experience level
Senior

About

Professional summary

I am a senior visual designer and creative director with extensive experience creating strategic brand identities, visual systems, and marketing communications for international clients.

I work across branding, graphic design, UI/UX, editorial design, presentation design, and digital and print collateral. I translate business objectives into clear, cohesive visual solutions that strengthen recognition, engagement, and consistency.

Through João Pascoal Design Studio, I have partnered with organizations in education, clean energy, healthcare, fintech, culture, and business. My work includes art direction, brand development, web experiences, campaign assets, reports, brochures, pitch decks, and social media materials.

I have led projects for clients including Toptal, the University of Tulsa, Lynkwell, Practio, Queer Lisboa Film Festival, Católica Lisbon School of Business & Economics, and Amplify Investments.

I bring a strong foundation in communication design and editorial design, supported by advanced expertise in Adobe Creative Cloud, Figma, presentation tools, and AI-assisted design workflows.

I focus on thoughtful visual storytelling, intuitive user experiences, and scalable design systems that align creative execution with strategic goals.

Skills

27 capabilities

Tech stack & tools

Working toolkit

Experience

Career history

Visual Designer / Creative Director João Pascoal Design Studio

I work as a senior visual designer and creative director, partnering with global clients to create strategic and enduring brand identities. My responsibilities span branding, graphic design, UI/UX, editorial design, and marketing collateral across digital and print touchpoints.

I have delivered art direction and design solutions for clients including Toptal, the University of Tulsa, Lynkwell, Practio, Queer Lisboa Film Festival, Católica Lisbon School of Business & Economics, and Amplify Investments. Deliverables include websites, brand systems, presentations, brochures, reports, whitepapers, infographics, social media assets, trade show materials, and pitch decks.

Lead Designer Formas do Possível Creative Studio

I served as a lead designer for print and digital projects for international clients across multiple industries. I developed brand identities, editorial designs, web assets, and marketing materials to improve communication strategies.

My work included branding projects for culture, environmental, municipal, and education organizations. I created logos, brand books, brochures, editorial reports, signage systems, and digital communication assets.

Graphic Designer Verlag Dashöfer Publishing Group

I designed editorial layouts, marketing materials, and digital content for a publishing group specializing in business and technical publications for university students.

My work supported clear, professional communication through publication design and promotional visual materials.

Education

Learning history

University of Fine Arts Lisbon

Master's Degree, Communication Design

Flag School

Certificate, Advanced Photoshop

Interaction Design Foundation

Certificate, AI for Designers

The Starter Digital School

Certificate, UI/UX and Figma

This professional hasn’t added portfolio projects yet.

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