Visual Designer / Creative Director João Pascoal Design Studio
I work as a senior visual designer and creative director, partnering with global clients to create strategic and enduring brand identities. My responsibilities span branding, graphic design, UI/UX, editorial design, and marketing collateral across digital and print touchpoints.
I have delivered art direction and design solutions for clients including Toptal, the University of Tulsa, Lynkwell, Practio, Queer Lisboa Film Festival, Católica Lisbon School of Business & Economics, and Amplify Investments. Deliverables include websites, brand systems, presentations, brochures, reports, whitepapers, infographics, social media assets, trade show materials, and pitch decks.