UI/UX Designer

I am a UI/UX Designer with over two years of experience designing responsive websites and digital products for ecommerce, tourism, financial services, and professional-service clients.

I translate business goals and user requirements into user flows, wireframes, high-fidelity prototypes, and developer-ready design documentation. I focus on creating practical, user-centered experiences that are fully developed and launched.

I am experienced in Figma and use design systems, reusable UI components, visual hierarchy, responsive design, and WCAG accessibility principles to create consistent experiences across devices.

I conduct usability testing, heuristic evaluations, A/B testing, and conversion-rate optimization activities to identify friction and improve product performance. My work has contributed to increased traffic, sales, form submissions, and conversion rates for clients.

I collaborate closely with clients, stakeholders, developers, designers, and QA teams throughout discovery, design iteration, implementation, and release. I am comfortable taking open-ended briefs through to finished web and mobile-first products.

I also design social media assets and brand kits, helping clients maintain consistent visuals across their websites and social channels.