GTM Engineer and Marketing Operations Professional

Own GTM engineering and marketing operations systems, including HubSpot architecture, attribution, enrichment, routing, and revenue reporting. Migrated the form stack and RevenueHero booking flow into HubSpot to restore end-to-end source attribution, and implemented a Factors-to-HubSpot webhook sync for First Channel and Latest Channel reporting.

Built inbound and phone enrichment workflows using Clearout, Bitscale, Make, Slack, and HubSpot. Developed CRM dashboards for funnel and revenue metrics, connected Customer.io events to HubSpot, launched closed-lost re-engagement alerts, and automated AI-generated pre-call sales briefs.

Integrated and automated the GTM stack across HubSpot, Zapier, Make, OpenAI, Lusha, ZoomInfo, SignalHire, Google Sheets, Amplemarket, Nooks, Salesloft, Factors, Apollo, Clay, and Bitscale. Designed scalable workflows for account and lead capture, enrichment, routing, follow-ups, and operational triggers using APIs, webhooks, and no-code tools.

Applied OpenAI and LLMs to summarize enrichment data and generate ICP-based account insights. Maintained HubSpot data integrity, built performance dashboards, implemented intent and social-signal tracking, and partnered with marketing, sales, demand generation, and partnerships teams to resolve process gaps.

Led a team of three LDR professionals and streamlined account and contact mining automation to meet daily and weekly targets. Moved ICP validation, industry classification, lead enrichment, and account enrichment from manual workflows to Clay and Bitscale automation.

Maintained HubSpot hygiene across accounts, contacts, and deals; managed BDR account allocation and geography-based assignments; and evaluated new LDR and marketing operations tools. Introduced Jira ticketing and SDR feedback sessions, conducted TAM analysis, and refined ICP targeting through LinkedIn and Apollo research.

Established the Marketing Research function and led a team of four LDRs supporting lead generation and data enrichment. Managed targeted TAM development, bulk contact list building, and automated enrichment for event and webinar campaigns within defined SLAs.

Executed a Pipedrive-to-Salesforce data migration and validated customer and prospect records. Maintained Salesforce and HubSpot data hygiene, configured Salesforce assignment rules and reports, and resolved integrations involving Salesforce, HubSpot, LinkedIn Sales Navigator, and ZoomInfo.

Designed workflows and cadences for a high-performing LDR team and led six team members across sales operations, enablement, and support. Supported operational planning, account allocation, and research processes for sales development.

Maintained HubSpot data integrity through deduplication, enrichment, lead scrubbing, and account research. Developed TAM based on the ideal customer profile and used 6sense intent data to allocate accounts and contacts daily.

Researched prospects and accounts for SDR requests using LinkedIn and ZoomInfo, including contact names, email addresses, direct phone numbers, and account attributes. Verified TAM account details before CRM updates and completed research tickets within SLA.

Met daily and weekly account and contact research targets while incorporating SDR feedback to improve extraction quality. Assisted in TAM development and analysis to identify growth opportunities.

Conducted market research on accounts and contacts, managed campaign email databases, and expanded CRM data in Saleslogix. Supported lead generation and database management activities for marketing programs.

Produced Excel reports to track research findings and used CRM insights to assess campaign effectiveness. Consistently met and exceeded research and lead generation targets.

Completed an internship focused on a traffic intelligence research project. Conducted research and contributed to the preparation of a project report.

Supported analysis activities and gained practical exposure to research methods, data collection, and business reporting.

Completed a summer internship involving design thinking and secondary research. Participated in research activities to support project discovery and analysis.

Developed foundational experience in structured problem-solving, secondary data analysis, and research documentation.

Master of Business Administration with a specialization in Marketing and Operations.

Bachelor of Engineering in Computer Science.