I am a marketing leader with 18 years of experience translating customer psychology into clear positioning, messaging, and go-to-market strategy. My work spans SaaS, high-growth service businesses, digital products, and consumer-facing brands.
I specialize in understanding why buyers choose, stay, and leave. I use behavioral economics, organizational psychology, customer research, and market insights to create messaging and growth strategies that connect with real buyer motivations.
I have led full-funnel marketing initiatives across paid media, content, email, lifecycle marketing, demand generation, and product launches. My work has contributed to a 76% revenue increase, a 32% reduction in first-year churn, and a 42% market-share gain.
I am experienced in leading cross-functional creative teams, coordinating marketing operations, and aligning campaigns with business goals. I enjoy building practical systems that improve workflow, execution speed, and campaign performance.
I also bring entrepreneurial experience through SaaS product development, coaching-program creation, writing, and speaking. Most recently, I supported workflow coordination and documentation for an AI development team at Google.
I am based in Miami, Florida, and am open to remote opportunities where I can lead positioning, go-to-market, lifecycle, and growth marketing initiatives.
Owned the SaaS marketing strategy and full pipeline, leading a cross-functional creative team from concept through launch.
Audited the customer journey using a behavioral lens and rewrote lifecycle messaging, reducing first-year churn by 32%. Built multichannel go-to-market campaigns across paid media, content, and email tied to growth targets.
Supported an AI development team by coordinating workflows, documentation standards, and cross-team communication.
Helped keep model initiatives organized and on schedule through operational coordination and clear documentation processes.
Built the go-to-market strategy for a mobile spa service that scaled from a single location to more than 1,000 providers.
Drove a 76% revenue increase through digital positioning and demand generation across channels. Restructured workflows to improve delivery timelines against quarterly priorities.
Led positioning and launch marketing for the award-winning iLookin.com platform, with a focus on strengthening user engagement.
Drove a 42% market-share gain through digital social and paid-media campaigns. Led designers and copywriters in producing on-brand launch and growth assets.
Master of Science, Marketing
Master of Science in Marketing.
Bachelor of Arts, Organizational Psychology
Bachelor of Arts in Organizational Psychology.
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