Marketing Manager

Owned end-to-end campaign planning and execution across international markets, including CRM and email, paid media, content, and creative.

Built and led a three-track peak-season strategy for new customer acquisition, existing-customer funnels, and VIP reactivation. The programme generated more than 6,900 leads and supported one of the company’s strongest revenue periods.

Used purchase history and lifetime-value data to segment audiences and reactivate lapsed high-value customers. Managed paid-media budgets, agency collaboration, performance evaluation, and spend reallocation.

Acted as creative director for static and video advertising, coordinating an external agency, in-house video team, and design support.

Developed B2B and B2C communication strategies for an international medical education platform, adapting messaging for professional and general audiences.

Ran CRM campaigns and content programmes to support platform growth and user engagement.

Launched and managed a scholarship programme that attracted more than 300 international applicants.

Translated a complex AI-driven geospatial mapping platform into clear documentation and messaging for technical and non-technical audiences.

Worked cross-functionally with product and engineering teams to communicate product capabilities effectively.

Served as a founding team member for a sales automation platform with 20,000 monthly users and approximately €1 million in monthly revenue.

Designed automated customer journeys and batch campaigns to drive engagement and conversion.

Owned UX writing and in-product messaging for the platform.

Ensured tone, voice, and technical text quality for a global game franchise.

Edited content to maintain consistency and clarity across communications.

Managed daily social media activity and curated newsletters for marketing communications.

Supported audience engagement through editorial planning and ongoing content curation.