Senior Data Analytics Manager

I orchestrate inventory forecasting data architecture for a new in-house ad server, defining table structures and yield-management logic to support migration of more than $300 million in annual revenue from legacy systems. I also integrate The Trade Desk programmatic data into core reporting pipelines to provide executives with a unified view of performance and support more than $30 million in annualized revenue.

I lead adoption of Data Clean Room capabilities with Strategy, Legal, and Engineering teams by developing partner onboarding frameworks. I developed a display advertising attribution model in SQL for sales-facing campaign optimization and marketing-spend planning, and resolved a critical vendor forecasting discrepancy through data auditing and a custom reporting patch.

I led a team of four analysts responsible for ongoing reporting, ad hoc analysis, and generation of novel business insights. I supported analytics delivery for commerce and payments-focused stakeholders.

I architected executive performance scorecards using GoDaddy Payments data and automated dashboards that delivered weekly strategic insights to senior leaders. I also partnered with Data Scientists to identify high-value customer segments and improve product adoption.

I led a global team of six analysts, mentoring them in advanced SQL and stakeholder management while supporting a media solutions business unit that achieved a 90% profit margin. I balanced analytics needs across Product, Sales, Operations, Marketing, and Strategy.

I standardized global A/B testing guidelines for the Media Product group through a statistical framework balancing advertising revenue and long-term customer value. I also developed missed-opportunity datasets and KPIs from ad server delivery and forecast patterns to uncover incremental revenue opportunities through improved targeting.

I delivered deep-dive lift analyses for media products, helping influence long-term product roadmaps and demonstrate the incremental value of advertising spend for Tier-1 advertisers.

I automated client-facing conversion reports using Hadoop and SQL Server. This reduced manual reporting work for the Account Management team by approximately 15 hours per week.

I worked as a Senior Revenue Systems Analyst in the Finance organization at Expedia Group. This role built on my financial analysis and revenue operations background.

The resume identifies this position as part of my progression into analytics, revenue systems, and data-focused leadership work.

I served as Lead of Billing Operations at AT&T Mobility. I supported billing operations leadership during this period.

This role contributed to my experience in operational management, revenue-related processes, and business execution.

I worked as a Business Manager in IT at AT&T Mobility. I supported business management activities within an information technology environment.

This experience strengthened my foundation in connecting business priorities, financial considerations, and technology operations.

I worked as a Senior Financial Analyst at AT&T Mobility. I developed early-career experience in financial analysis and business performance management.

This financial background informs my later work in forecasting, revenue assurance, profitability analysis, and data-driven decision-making.

Bachelor of Business Administration.

Completed Mental Health First Aid / Advocate Course certification.