I am a Product Designer with a Computer Engineering background and five years of experience creating B2B and B2C digital products for startups across Europe and the Middle East.
I lead end-to-end product design, from user research and UX strategy through wireframing, prototyping, visual design, branding, and scalable design systems.
I design responsive web and mobile experiences that balance user needs with measurable business goals. My work has supported delivery-product expansion, merchant and vendor workflows, acquisition campaigns, and fintech products.
I am experienced in collaborating with cross-functional teams and translating complex product requirements into clear, high-fidelity interfaces and reusable component libraries.
I use Figma, Framer, Adobe tools, and AI-assisted workflows to accelerate ideation, prototype product flows, and improve feedback cycles. I am particularly interested in creating user-centered, scalable digital experiences.
I explore AI-powered product design workflows using LLMs including Claude, Gemini, ChatGPT, and Grok to accelerate ideation and user-flow exploration.
I prototyped an end-to-end product flow with AI tools, producing a high-fidelity interactive experience.
Led Platable's rebrand across brand identity and mobile-app design, contributing to a $50K investment round. Designed and launched the end-to-end delivery experience, expanding the product from pickup-only to delivery for customer and vendor workflows; completed monthly delivery orders increased from 21 to 270 during the observed period.
Designed responsive web and mobile interfaces, including Admin and Vendor Dashboards supporting 120 merchants, 230 stores, and 890 products for a product with 15K active accounts. Created acquisition marketing assets that helped increase first-time App Store downloads to 2,048 in one day.
Used Figma AI and ChatGPT workflows to prototype and iterate on three customized dashboard concepts for prospective partners, reducing feedback cycles by 50% and accelerating stakeholder buy-in.
Directed the end-to-end design process for a food delivery app, including user research, wireframing, interactive prototyping, and usability testing to improve user interaction.
Developed a messenger app within a two-week deadline and delivered a complete design system that reduced developer workload. Collaborated with two designers on Finomate, a cryptocurrency portfolio-management fintech platform with 450 screens and a design system containing 60 color styles and 20 components.
Designed responsive web landing pages and established reusable Figma components and visual styles to improve consistency across desktop and mobile experiences.
Created more than 100 marketing and brand assets for product launches and digital campaigns.
Redesigned the mobile application and Visa card UX/UI, improving visual consistency across the fintech product ecosystem.
Conceptualized the visual identity for the Amon Pay Token and produced reusable templates along with 300 branded assets for marketing and product communications.
Conducted competitor research and designed the end-to-end user experience for the "504 Absolutely Essential Words" vocabulary-learning app, delivering 200 Figma screens.
Built a comprehensive design system with 30 components, 150 variants, and 60 color styles to streamline engineering handoff.
Bachelor's, Computer Engineering
Bachelor's degree in Computer Engineering, completed in Tehran.
Professional Certificate, Google UX Design
Professional Certificate in Google UX Design.
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