I am a Marketing and Communications Specialist with more than six years of experience in social media strategy, community management, influencer marketing, public relations, and content production.
I have built and scaled digital brand presence in the Brazilian and LATAM markets, working across LinkedIn, Instagram, YouTube, TikTok, and WhatsApp communities. My experience includes both B2B SaaS and mobile gaming environments.
I create end-to-end editorial content, including video scripts, interactive carousels, short-form video concepts, and optimized copy. I am experienced in building multi-channel distribution ecosystems and employee advocacy initiatives that improve organic reach and engagement.
I use data and performance metrics to guide marketing decisions, monitor KPIs, assess ROI and conversion results, and deliver actionable analytics reports. I also have experience managing paid media budgets and identifying social-media growth opportunities.
I work with influencers and creators throughout the partnership lifecycle, from scouting and selection to negotiations, contracts, UGC pipelines, reporting, and campaign optimization. I am comfortable building creator relationships aligned with brand growth goals.
I am particularly interested in AI-assisted content workflows, reputation monitoring, community activation, and scalable content operations. I combine strategic thinking, relationship management, and hands-on execution to develop engaging digital experiences.
