Senior Business Analyst OYO Vacation Homes
Managed revenue performance across more than 100,000 Belvilla properties, optimizing pricing, discounts, OTA distribution, listing visibility, content, and inventory availability. Identified revenue risks and churn drivers, reactivated over 2,000 listings, and contributed to more than €4 million in annual revenue retention.
Ideated and co-developed a homeowner communication analysis tool that reduced turnaround time by 30% and centralized revenue, occupancy, and interaction insights. Led market expansion efforts in Dutch and French markets, owned the GTM funnel from lead generation to conversion, increased hot leads by 27%, and generated a €1.2 million revenue projection. Built Google Maps-based account management tools that supported proactive actions and delivered a 12% revenue uplift for underperforming homeowners.