Business Development and Sales Strategy Leader

Led business growth, sales strategy, and operational performance for a healthcare concierge service. Built the Sales Department and Network Expansion team from concept through full operational scale, while developing relationships with more than 100 clients and partners across 21 countries.

Managed a 50-person team with seven direct reports across HR, administration, accounts receivable, collections, operations, sales, and network expansion. Implemented Salesforce and Zendesk, KPI dashboards, standardized policies and operations manuals, and information-security controls that achieved and maintained ISO/IEC 27001 certification.

Led the setup and coordination of six new property openings, scaling the portfolio to six properties and 300 rooms. Drove business development that onboarded 800 national and international corporate clients and generated an average of 4,000 room nights per month.

Managed 80 employees with 10 direct reports and oversaw hiring, training, and performance management. Established chain-wide standards across operations, sales, marketing, revenue, HR, and finance, while advising investors on growth planning and business performance.

Led business development initiatives that secured more than 250 national and international corporate accounts, generating an average of 2,500 room nights per month. Established the Top Rentals Collection sales department and provided strategic sales guidance to CasaSur Hotel Collection.

Designed and executed sales and expansion plans, developed corporate rate structures, negotiated key-account agreements, and monitored portfolio revenue performance. Led a five-person team of sales executives, a reservations specialist, and a revenue analyst.

Acquired national and international corporate accounts generating an average of 1,500 room nights per month. Directed sales department operations across six hotels in Argentina and supported sales and marketing strategy for a 169-property international hotel chain.

Managed groups and events from inquiry through execution and follow-up, produced recurring sales and marketing reports, coached three hotel managers, and represented the hotel chain across Latin America.

Provided management and planning consulting for the launch of Casa Crespo Hotel Boutique, a public limited company in Carmen de Patagones, Argentina.

Supported the planning and management needs associated with establishing the boutique hotel operation.

Bachelor's degree in Hotel Management and Administration.

Technical degree in Agricultural Production.