I am a senior product designer and design systems specialist with 23 years of experience, including ten years focused on regulated and enterprise products. I build scalable systems that connect product, brand, engineering, and governance.
I have built design systems from scratch for organizations including Avant, Blue Cross Blue Shield, TransUnion, and SurePeople. My work spans component libraries, token architecture, documentation, accessibility guidance, release processes, and developer handoff.
I structure design tokens across raw values, intent, and component layers, then work with engineering to ensure the component library is practical and production-ready. I design for web, iOS, Android, and complex enterprise workflows.
My background includes product design, UX/UI, visual design, brand direction, research, usability testing, and design leadership. I have worked with healthcare, fintech, insurance, retail, telecommunications, and other enterprise teams.
I use AI-assisted tools including Claude Code and Figma Make in my daily workflow while keeping design judgment, quality decisions, and final execution human-led. I also create live documentation sites and design-system-as-code experiences that make systems easier to adopt and maintain.
I design and audit design systems for healthcare, fintech, and insurance clients. My work includes component inventories, documentation, governance, developer handoff, usage guidance, developer guides, and dashboards.
I build design systems as code and publish live documentation sites using AI-assisted tools. I designed and shipped mikelrosenthal.com and pitchblacknight.com with Claude Code, and developed NorthStar from Figma through code.
Worked within Verizon's post-rebrand enterprise design system. Supported design-system variables and components in Figma.
Helped maintain parity across native iOS, Android, and web experiences.
Created a brand identity for The Bettering Company. Developed a small supporting design system and brand guidelines.
Delivered visual foundations intended to keep brand expression consistent across touchpoints.
Owned the Pathfinder design system and product design for Avant's B2B deal platform, collaborating with product and engineering. Pathfinder supported more than 350 Trusted Advisors and included a live documentation site.
Observed advisors working live deals and interviewed sales engineers, consolidating 16 tools into a single deal flow with five states. Built raw-value, intent, and component token layers with dark and light themes, tested a clickable prototype before engineering, and created a marketing design library for brand consistency.
Contributed to the Edison Design System, which unified more than 40 regulated clinical and enterprise products. The broader team received the 2020 Red Dot Award for Interface Design, Fast Company Innovation by Design, and dmi:DVA recognition.
Developed Figma component libraries and documentation for clinical product teams and device screens. Defined accessibility behavior for reusable components in regulated healthcare contexts.
Led UX and visual product design for the PRISM platform. Directed the platform's interface and visual design work.
Built a modular UI system from scratch in Figma to support consistent product experiences.
Built FIBER, the organization's first unified design system, as a coded production-ready library with 54 documented components. Kept multiple product teams aligned on a shared source of truth.
Operated the system as a product through intake, prioritization, release cadence, versioning, and contribution and deprecation standards. Mentored teams in accessibility and documentation.
Designed TUCM, a global design system and visual identity for customer-facing and internal applications.
Created scalable foundations to support consistent experiences across TransUnion products and teams.
Directed concept and visual direction for Fortune 500 projects, including work for Google, AT&T, and Nike.
Developed early design-system patterns and scalable workflows for enterprise design engagements.
Led visual brand and UX direction across healthcare, retail, and entertainment engagements. Worked with clients including Aflac, AbbVie, Disney, Google, Nike, and Salesforce.
Led and mentored design teams while guiding brand and user-experience work across client projects.
Produced brand and web design work during early career engagements. Supported projects for ComEd, Petco, Harris Bank, and Scholastic.
Built foundational experience in visual communication, branding, and web design.
BFA, Electronic Arts and Design
Graduated summa cum laude with a Bachelor of Fine Arts in Electronic Arts and Design. Completed a minor in Mass Media and Communications.
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