Commercial Director and Business Development Consultant

Led the development of Lauret Dental Care's name and brand identity. Built the commercial area and call center to support monthly patient acquisition, follow-up, patient support, and remarketing activities.

Directed the transformation of the organization from a traditional dental office into a formally structured company with sustained revenue growth. Built the payroll and human resources function, developed and launched an in-house aligner brand, and contributed to increased patient flow and billing.

Led sales executives and call center commercial advisors while overseeing operational and commercial activities across seven dental clinic locations in Medellín, Envigado, and Barbosa. Planned monthly targets, commercial and marketing strategies, activations, events, corporate partnerships, and staff training.

Coordinated the clinic's Spirit invisible aligner operations, monitored dentists during patient assessments, supported sales closures, conducted recruitment interviews, and managed international patient budgets, video calls, and transportation coordination. Implemented Welli financing in three locations, reduced aligner returns and warranty cases, and increased aligner revenue from USD 840 to USD 2,000 and overall billing from USD 115,000 to USD 131,000.

Opened the market for Italian dental implants in Antioquia and surrounding areas. Visited dentists and dental clinics, acquired and retained customers, closed sales, coordinated merchandise distribution, and provided customer support.

Developed monthly sales plans and commercial strategies to expand the customer portfolio. Achieved the opening of the Medellín market and completed the first implant sale in the area.

Supervised operations and commercial performance for 14 dental clinics, led teams, organized staff schedules, recruited and trained new employees, tracked daily sales, and audited clinical records. Managed customer service, complaints, supplies, and relationships with partner dentists.

Supported the opening of four clinics in Pereira, Medellín, and Bogotá, as well as three information kiosks in Bogotá shopping centers. Implemented Moonspay financing, physical clinical records and informed consents, sterilization procedures, and a new patient-care model involving orthodontists. Used Acuity Scheduling, Zoho CRM, Moons OS, 3Shape, and MessageBird.

Served as a general dentist at the main Medellín location, providing patient care and assessments for dental anomalies. Performed 3D scans and intraoral photography, explained invisible orthodontic treatments, closed sales, coordinated instrument sterilization, processed payments and invoices, and trained new staff in sales.

Led the opening of Moons' first dental clinic in Medellín. Helped increase sales and users through a virtual care model between March and July 2020, supported the opening of two clinics in Bogotá, and developed a retail care model that was replicated across locations.

General Dentistry degree completed in Cúcuta, Colombia.