Marketing Specialis

Managed more than five overseas marketing projects for AI and smart-hardware brands across North America and Europe. Led creator sourcing, partnership development, content execution, and publishing for campaigns across YouTube, TikTok, and Instagram.

Conducted audience and creator research using brand objectives, product positioning, demographics, engagement, historical performance, and CPM. Built a database of more than 500 overseas creators, developed partnerships with over 30 creators, and supported content that generated over 1 million cumulative video views.

Translated campaign briefs and product messages into creator-facing requirements, reviewed scripts and publishing assets, coordinated stakeholder feedback, and supported post-campaign performance reviews and optimization.

Conducted research on consumer health concerns and medical information to support content covering nutrition, dietary supplements, exercise, pain management, and everyday wellness. Contributed to more than 30 health-education videos from content development and scriptwriting through production, review, and launch.

Translated complex health product information into accessible short-form video scripts and refined topic framing, language, subtitles, and visual presentation to meet brand, platform, and medical-accuracy requirements.

Collaborated with internal teams, a medical foundation partner, 10 medical experts, and an external AI video production team to coordinate briefs, creative assets, revisions, approvals, and timely publication. The content achieved more than 30,000 cumulative views.

Supported onsite delivery of sporting events, including Spartan and DEKA MILE, by assisting with event-day coordination, logistics, participant flow, and operational requirements.

Coordinated production and delivery of more than 100 marketing and event materials, including posters and post-event medals. Managed vendor communication, quality checks, logistics tracking, and onsite distribution.

Maintained databases for over 150 partners and event personnel and supported volunteer recruitment, partner coordination, information updates, and post-event evaluation.

Manage social media accounts across Xiaohongshu and Bilibili, leading scriptwriting, filming, video editing, publishing, and channel operations. Produced more than 100 original videos using CapCut and Final Cut Pro.

Analyze platform trends, content performance, engagement data, and audience feedback to optimize topics, formats, messaging, visual presentation, and publishing strategy. Grew the accounts to more than 20,000 followers and 63,000 likes.

Collaborate with more than five brands on sponsored social media campaigns, turning campaign briefs and brand objectives into audience-focused creative proposals and delivered content.

GPA: 3.88/4.0. Relevant coursework included Project Management, Health Data Analytics, Digital Transformation, and Applied Artificial Intelligence.

GPA: 3.65/4.0. Relevant coursework included Sport Media, Health Psychology, Digital Health, Biomechanics, and Human Anatomy. Awards included the R. Tait McKenzie Society Award (2024), Zerada Slack Leadership Award (2022), and U of T Scholar Award (2020).