I am a field and experiential marketing leader with more than seven years of experience delivering localized campaigns, sampling programs, mobile tours, and premium on-premise activations. I create high-touch brand experiences that drive awareness, product trial, engagement, and conversion.
I have led activations for CPG, beverage, entertainment, mobility, retail, and lifestyle brands across New York City, the Hamptons, college campuses, music festivals, and other high-traffic venues. My background includes regional field marketing, brand representation, public relations events, and consumer-facing pop-ups.
I manage the operational details behind successful programs, including vendor coordination, ambassador training, staffing, permitting, route planning, site selection, budgets, load-ins, and on-site logistics. I am comfortable leading teams in fast-moving environments while maintaining a polished guest and brand experience.
I also bring hands-on event production expertise in lighting, audio, video, staging, rigging, and AV troubleshooting. This technical foundation allows me to collaborate effectively with creative, production, and client teams on complex immersive installations and live events.
I am passionate about translating brand strategy into memorable real-world experiences. I use customer feedback, local market insights, and strong operational execution to help brands connect authentically with their audiences.
Installed and programmed an animatronic and lantern-based immersive experience designed as an after-dark seasonal attraction for zoo visitors.
Collaborated with creative and technical teams on lighting, animatronics, environmental storytelling, on-site logistics, and technical troubleshooting to support operational readiness and a seamless guest experience.
Provide AV and event production support for experiential launches, retail openings, pop-ins, and consumer-facing brand stunts throughout the NYC metro area.
Manage lighting and technical execution, event logistics, load-in and load-out, and quick-turn resets in collaboration with producers and on-site brand teams. Supported clients including Versace, Alice and Olivia, Amazon, and Culture Con.
Led multi-market sampling tours across New York City boroughs, coastal towns, and regional summer destinations to increase product trial and brand awareness.
Planned tour routing, permits, and site selection for parks, waterfronts, block parties, and commuter hubs. Recruited, trained, and led ambassador teams to ensure consistent brand storytelling and high-quality consumer experiences.
Led regional field marketing initiatives supporting brand and retail objectives across New York City and the Northeastern United States.
Executed sampling programs, partnerships, and experiential activations; managed agencies, vendors, and budgets; and collected customer insights through surveys, interviews, and focus groups.
Planned and delivered experiential activations at college fairs, music festivals, Pride Island, Wildwood Country Fest, Smorgasburg, and Seltzerland in Philadelphia.
Directed high-volume sampling initiatives for Coca-Cola brands, including AHA, Vitaminwater, and Simply. Coordinated staffing, vendors, permits, and multi-day festival operations across regional markets.
Executed high-end on-premise activations for Moët & Chandon at upscale beach bars, lounges, sunset gatherings, and social events in the Hamptons.
Educated consumers on product features and brand narratives while developing promotional menus, signage, and other event materials to improve brand visibility and engagement.
Executed rider-acquisition campaigns in key New York City corridors through street teams, neighborhood activations, and localized outreach.
Trained ambassadors to exceed weekly acquisition targets through strategic messaging and territory planning. Used lead-generation tools and local market insights to improve profitability and product presence.
Provided lighting, audio, and video support for major touring productions, including Jay-Z and Beyoncé's On the Run tours, Kanye West's Yeezus tour, and The Life of Pablo tour.
Gathered production requirements with event coordinators and handled staging, rigging, seating layouts, and technical execution across diverse venues. Supported East Coast events including Ultra Music Festival and WrestleMania.
Bachelor of Arts (BA), Recording Arts Technology
Bachelor of Arts in Recording Arts Technology.
Associate of Arts (AA), Recording Arts Technology
Associate of Arts in Recording Arts Technology.
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