I am a Chief Operating Officer and senior agency leader with more than 25 years of experience across the GCC, Levant, and Africa. I lead operations, business planning, P&L performance, client portfolios, and team allocation for creative and talent businesses.
I have built and managed regional agency operations at leading networks including Grey, FP7 McCann, Saatchi & Saatchi, BBDO, and Wunderman Thompson. My experience spans integrated marketing, communications, brand strategy, media, events, content, and new business development.
I have led major regional and international client relationships for PepsiCo, Coca-Cola, Red Bull, Sony, Zain, Volkswagen, Heineken, Nokia, and British American Tobacco. I am experienced in delivering 360-degree campaigns across diverse markets and stakeholder groups.
In my current role, I co-lead a remote-first creative group and talent business, supporting global network agencies and independent agencies through a virtual talent network. I also oversee work for clients including Dubai Humanitarian, Dubai Desert Classic, Goodiset, and iStyle.
I am fluent in English, Arabic, and German, and hold Lebanese and German citizenship with an EU passport. I am open to remote and on-site leadership opportunities across MENA and international markets.
I co-lead the group with the founder and CEO, overseeing operations, business planning, P&L targets, and team allocation across three entities.
I lead a remote-first creative and talent business that supplies global network agencies and independent agencies with talent through a virtual network. I have also led work for Dubai Humanitarian, the Dubai Desert Classic, Goodiset, and iStyle.
I ran the business operations, client portfolio, and team at Born Creators in Beirut.
I was responsible for operational leadership and ensuring effective delivery across client and team activities.
I advised brands on marketing and communications across Lebanon, the GCC, and Libya.
My consulting work focused on helping clients develop and execute effective marketing and communication approaches across regional markets.
I led the regional content unit in Beirut, managing client relationships and content delivery across multiple markets.
My portfolio included Coca-Cola, QNB, Ma’aden, Volkswagen, Johnson & Johnson, Reebok, and Save the Children.
I led Zain Iraq and key accounts for the Lebanon office, providing senior client and account leadership.
My account portfolio included Coca-Cola, Volkswagen, Heineken, and Red Bull.
I managed PepsiCo across the Levant, North Africa, and Sub-Saharan Africa for five years.
I led brand strategy, media, budgets, and 360-degree campaign delivery across the regional portfolio.
I led regional new business development for Citron Events in Dubai.
I secured business wins including Nokia, Philips, Rémy Cointreau, and Limitless.
I led Red Bull communications across the GCC, Levant, and Africa.
I also led Bel’s GCC communications, coordinating with the client’s Paris headquarters.
I managed regional client portfolios for Sony, including PlayStation, Siemens Mobile, and ART.
I contributed to new business wins including the Coca-Cola and Fanta launch in Sudan and the regional launch of Al Arabiya.
I worked across Beirut and Dubai on the British American Tobacco regional portfolio, covering the GCC, Levant, Iran, and North Africa.
I also supported accounts including Nokia, Bacardi-Martini, and Hugo Boss.
Mini MBA, Horizontal Leadership
Mini MBA program in Horizontal Leadership.
BA, Political Science & International Relations
Bachelor of Arts in Political Science and International Relations.
Associate Degree, Marketing & Political Science
Associate degree in Marketing and Political Science.
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