Shirom Kapur
Shirom Kapur

New Business Account Executive

Not looking · Member since 13 Oct 2026
Location
London, United Kingdom
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Senior

About

Professional summary

I am a SaaS, fintech, and payments sales professional with more than five years of experience selling to SMB and mid-market businesses across the UK. I manage full 360-degree sales cycles, from outbound prospecting and discovery through negotiation, closing, onboarding, and activation.

I consistently exceed commercial targets through consultative selling, disciplined pipeline management, and high-volume outbound activity. My experience includes selling banking, payment processing, FX, treasury, expense-management, lending, and crowdfunding solutions.

In my current role at Revolut Business, I work with SMB customers and have achieved 142% of quarterly quota, maintained a 22% discovery-to-closed-won conversion rate, and ranked in the top 25% of UK new-joiner account executives.

I am experienced in engaging founders, CEOs, CFOs, and finance teams. I use discovery-led conversations to understand commercial needs and position tailored financial solutions that deliver measurable value.

I have a strong record of building self-sourced pipelines, winning new business, and collaborating with marketing, product, KYC, onboarding, risk, and partnership teams. I am comfortable presenting both virtually and in person and managing complex stakeholder relationships.

My sales approach combines structured qualification methodologies, data-driven performance tracking, CRM discipline, and personalised outreach. I bring experience across fintech, embedded finance, payment processing, equity crowdfunding, and professional-services recruitment.

Skills

34 capabilities

Tech stack & tools

Working toolkit

Marketing and Sales Tools

Experience

Career history

New Business Account Executive Revolut Business

Manage the full 360-degree sales cycle for Revolut Business, selling banking, payments, FX, treasury, expense-management, and related solutions to UK SMBs with annual turnover below £15 million.

Achieved 142% of Q1 quota, onboarded 33 newly activated businesses, generated £1,500 gross profit in the first month, and ranked in the top 25% of UK new-joiner account executives. Maintained a 22% conversion rate from discovery calls to closed-won opportunities.

Build a self-sourced SMB pipeline through cold calling, email, LinkedIn outreach, and in-person networking. Conduct consultative discovery, negotiate and close deals, and collaborate with KYC, onboarding, and product teams to ensure successful activation.

Senior Account Executive Crowdcube

Identified and qualified companies that were a strong fit for Crowdcube's equity crowdfunding platform. Structured proactive outreach campaigns through email and LinkedIn Sales Navigator and created automated HubSpot email sequences and workflows.

Engaged 20 to 25 new prospective clients per week and presented to CEOs and CFOs in person and through Google Meet and Microsoft Teams. Balanced outreach personalisation with efficient KPI tracking and measurement.

Worked on significant opportunities including Playtomic, Cornish Lithium, and Turismo. Signed 12 deals with an average deal value of £42,000 and generated £476,000 in total revenue.

Account Executive Guavapay (MyGuava)

Generated new payment-processing business through prospecting, networking, and market research using Lusha, Kaspr, and LinkedIn Sales Navigator. Targeted SMEs including off licences, food trucks, grocery stores, independent coffee shops, and restaurants.

Sold POS terminals, corporate multi-FX accounts, and online payment gateways for e-commerce businesses, including Shopify integrations. Conducted product demonstrations, developed tailored payment solutions, negotiated contracts and pricing, and provided onboarding support.

Used Salesforce, Excel, and Outlook to manage activity and pipeline records. Applied the BANT qualification framework and exceeded sales targets, achieving 146% in Q3 and 122% in Q4.

Sales Executive Liberis

Sold embedded-finance solutions to SMEs with annual turnover ranging from £250,000 to £5 million. Managed a pipeline of more than 300 accounts and used MEDDIC to qualify leads and accelerate deal closure.

Achieved President's Club recognition as a top sales performer in Q4, delivering 157% of target. Improved sales conversion by 20% through proficient use of an Excel pricing tool and generated 52 Trustpilot reviews with an average 4.8-star rating.

Used Salesforce, Outlook, Apollo.io, and Microsoft Power BI for outreach, CRM management, reporting, and performance optimisation. Created an onboarding document that reduced new-starter ramp time by 32% and collaborated with marketing, product, risk, partnerships, and underwriting teams.

Consultant EC1 Partners

Worked as a 360 recruitment consultant focused on business development and candidate delivery for financial technology clients. Supported the placement of senior sales, product, and technology professionals into financial technology markets.

Brought on two new Tier 1 Financial Services clients and focused primarily on contract opportunities across professional services, technology, product, sales and marketing, operations, and risk.

Maintained accurate client, candidate, and activity data in the CRM system.

Associate Consultant (Placement Year) Page Personnel

Managed recruitment of part-qualified finance professionals for permanent roles across North London and Hertfordshire.

Achieved £50,000 in billings during the first six months in the role.

Education

Learning history

Coventry University London

Bachelor of Science (BSc Hons), Financial Economics and Banking

Completed a BSc (Hons) in Financial Economics and Banking. Relevant modules included Corporate and Investment Banking, Economics, Financial Accounting, Banking, Principles of Taxation, Banking Supervisions, Regulatory Framework, and Financial Ethics.

Albemarle Independent College

A-levels, Mathematics, Business Studies, Economics

Achieved A grades in Mathematics, Business Studies, and Economics.

St Albans School

GCSEs, General Education

Achieved 5 A*s, 3 As, and 2 Bs, including Mathematics at A* and English at A.

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