SEO Expert | Technical, On-Page & Off-Page SEO Specialist

Manage technical SEO for a healthcare career platform with career guides, salary resources, job pages, comparisons, and interactive tools. Improved the homepage mobile PageSpeed score from 60 to 96 and desktop score from 89 to 100, while reducing Largest Contentful Paint from 10.0 seconds to 2.6 seconds and First Contentful Paint from 4.4 seconds to 1.4 seconds.

Resolved sitemap, noindex, crawlability, and content-discovery issues to support indexing recovery, increasing indexed pages to 163 and reducing non-indexed pages to 87. Configured WP Rocket and Rocket.net without cache or CDN conflicts, implemented FAQPage, Article, Breadcrumb, and Organization schema, and strengthened internal linking across career guides, salary data, and comparison pages.

Manage technical SEO for a personal injury law firm operating in a competitive YMYL legal market. Conduct audits covering crawlability, indexing, Core Web Vitals, site architecture, internal linking, and structured data.

Strengthen navigation and topical relationships between practice-area pages, attorney profiles, blog content, and location pages. Review competitor websites and backlink profiles to identify content gaps and link-building opportunities, while recommending LegalService, LocalBusiness, Attorney, FAQPage, BreadcrumbList, Review, and Article schema.

Manage off-page SEO, brand visibility, and citation-building for an online income-discovery platform. Build backlinks and brand mentions through startup directories, software directories, business listings, expert profiles, and other relevant placement opportunities.

Distribute content through Medium, Substack, Quora, LinkedIn, Peerlist, and related platforms, with an emphasis on natural contextual mentions rather than exact-match anchor text. Evaluate outreach opportunities based on quality, relevance, authority, and audience fit, and prepare stakeholder reports covering placements, backlinks, listings, and engagement.

Manage WordPress content operations for a vehicle transportation company serving the United States and Canada. Optimize title tags, meta descriptions, headings, URLs, image alt text, and internal links before publication.

Perform responsive quality assurance across devices and resolve formatting, broken-link, and layout issues. Support ongoing content publishing and technical hygiene to improve usability and search readiness.

Managed technical, on-page, local, and off-page SEO for a sports therapy and wellness clinic on a project basis. Optimized service pages, Google Business Profile listings, and local citations across relevant healthcare and wellness directories.

Addressed mobile usability, crawlability, page performance, and schema implementation to strengthen local search relevance and improve the site's technical foundation.

Supported technical, on-page, and off-page SEO for an e-commerce insulation products brand on a project basis. Improved keyword mapping between commercial and informational content to reduce keyword cannibalization.

Resolved Shopify issues involving product variants, collection URLs, and duplicate indexable pages. Conducted competitor and backlink-gap research across home improvement and energy-efficiency markets.

Deliver technical, off-page, local, and GEO SEO for legal, healthcare, wellness, SaaS, automotive, and e-commerce clients. Conduct full audits using Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, Majestic, and Lighthouse.

Develop backlink strategies from competitor research, link gaps, and domain-quality signals, including guest posts, editorial placements, and directory submissions. Build GEO strategies around AI citations, structured data, E-E-A-T, and authoritative mentions, while producing client-facing technical SEO, backlink, and progress reports.

Bachelor's degree in Computer Science.