I am an analytics leader with over eight years of experience in product and data analytics, primarily within the mobile gaming industry. I specialize in turning complex data into actionable product, monetization, and business decisions.
I currently lead product and marketing analytics teams, managing up to seven analysts and setting analytics strategy, roadmaps, priorities, and operating processes. I partner closely with senior product, marketing, monetization, engineering, and executive stakeholders.
My expertise includes product analytics, A/B testing and experimentation, KPI design and reporting, revenue forecasting, predictive modeling, player behavior analysis, and monetization optimization. I use these capabilities to improve engagement, user experience, and commercial performance.
I am hands-on with SQL and business intelligence platforms including Power BI, Tableau, Looker, and Excel. I have also contributed to AI-powered self-service analytics solutions that enable broader access to business insights.
Throughout my career at Zynga, Scopely, Playtika's Jelly Button studio, SciPlay, and Nextage, I have hired, mentored, and developed analysts while improving analytics methodologies and team efficiency.
I hold an MBA in Business Administration and a BA in Economics. I am a native Hebrew speaker with full professional proficiency in English.
