I am a results-driven Performance Media Buyer and Growth Marketer with over two years of hands-on experience building and optimizing paid advertising campaigns.
I specialize in direct-response marketing across Meta Ads and Google Ads, supporting e-commerce, lead generation, affiliate, B2B, and D2C customer acquisition initiatives.
I build efficient campaign structures, use audience targeting and lookalike modeling, and run high-frequency creative testing to identify winning ad angles and reduce creative fatigue.
I focus on tracking integrity through browser pixels, Meta Conversions API, Google Tag Manager, and server-side tracking implementations.
I optimize conversion funnels and paid media performance with the goal of reducing customer acquisition costs while maintaining stable and scalable ROAS.
I have experience leading multi-channel growth strategy, managing consolidated CBO structures, and supporting global customer acquisition for digital properties and commercial ventures.
Plan and direct multi-channel performance marketing strategies to acquire global customers for digital properties and commercial ventures.
Lead high-frequency creative testing workflows and oversee systems that publish up to 80 media assets per day to identify engagement opportunities and address ad fatigue.
Build simplified conversion funnels and consolidated Campaign Budget Optimization campaign structures to support efficient platform budget allocation.
Develop direct-response media buying strategies for varied niches, combining organic and paid customer acquisition to support online storefront growth.
Implement tracking alongside browser pixels using Meta Conversions API to protect measurement continuity and reduce data loss.
Optimize on-site conversion funnels with a target of reducing Cost Per Acquisition by 25% while maintaining stable return on ad spend.
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