Santiago Rodall
Santiago Rodall

Marketing Specialist

Open to offers · Member since 14 Oct 2026
Location
Monterrey, Mexico
Desired salary
Unspecified
Work preference
Remote Only / Freelance
Experience level
Mid

About

Professional summary

I am a marketing specialist focused on digital growth, marketing automation, and data-driven strategy. I build scalable systems that improve customer acquisition, engagement, and conversion performance.

I have experience designing lead-generation funnels, CRM and email communication flows, brand positioning strategies, paid media initiatives, and content plans. I use analytics and audience insights to optimize campaigns and support business decisions.

I specialize in AI-powered marketing workflows, including WhatsApp AI agents, automated sales funnels, and customer-support systems. I have deployed automation solutions integrating n8n, ManyChat, Claude, WhatsApp Cloud API, Google Workspace, Stripe, and e-invoicing workflows.

As a freelance consultant and solo operator, I have owned offer design, pricing, contracts, client delivery, and the full sales cycle. I have supported clients across healthcare, retail, tourism, real estate, and e-commerce.

My academic background combines marketing, marketing analytics, business strategy, and artificial intelligence tools. I am fluent in Spanish and English, with basic French proficiency, and I enjoy applying technology to create practical, measurable marketing outcomes.

Skills

21 capabilities

Tech stack & tools

Working toolkit

Application Hosting

Design

Development

Experience

Career history

Freelance Automation, AI Agents, E-commerce and Business Consultant Orokin Consulting

Designed and deployed production WhatsApp AI agents for more than nine clients in healthcare, retail, and tourism. Automated appointment scheduling, reminders, payments, and 24/7 customer support using n8n, ManyChat, Claude, and WhatsApp Cloud API.

Built Sofia, a reusable AI receptionist architecture with more than 20 integrated workflows across Google Calendar, Google Sheets, Stripe, and CFDI/SAT e-invoicing. Created a recurring-revenue offer, managed pricing, contracts, and the end-to-end sales cycle, and developed products including a multi-tenant Next.js, Supabase, and Stripe SaaS, Shopify storefronts, and an AI medical-insurance quoting tool.

Marketing Specialist JADE SIGNATURE

Developed brand positioning and digital marketing strategy for wellness-focused real estate buyers. Built lead-generation funnels and automated communications to qualify prospects before sales engagement.

Created digital content strategies and presentations for strategic partnerships and investors. Used analytics and audience insights to guide data-driven marketing decisions.

Marketing Department Assistant – Sales and Marketing Division INDEQUIPOS GROUP

Collaborated with the CEO on multi-brand marketing strategies and growth proposals for international expansion. Developed marketing presentations to support strategic initiatives.

Coordinated digital marketing activities and online brand presence across websites and social media. Managed collaboration with design and marketing teams to improve visibility and digital engagement.

Executive Assistant LACLICSA LABORATORIOS

Coordinated high-volume operations during the PGA Tour COVID testing program. Managed logistics and patient communications in a fast-paced service environment.

Provided international customer service in Spanish, English, and French, supporting clear communication with diverse customers and stakeholders.

Social Media Strategist CAI – Tecnológico de Monterrey

Developed and supported organic social media content initiatives for CAI at Tecnológico de Monterrey. Increased Instagram and LinkedIn followers by 20%.

Reached more than 2,000 target accounts through organic content, helping improve the organization's digital reach and audience engagement.

Social Service Business Consultant CRECE – Tecnológico de Monterrey

Provided business and marketing consulting to small and medium-sized businesses in the Zona Tec area. Supported commercial and marketing strategy development.

Led workshops on brand positioning and social media campaigns, helping participating businesses improve their strategic marketing approach.

Education

Learning history

ITESM – Tecnológico de Monterrey

Bachelor's Degree, Marketing, Minor in Marketing Analytics and Artificial Intelligence Tools

Received the CENEVAL Outstanding Performance Award. Developed marketing strategies, financial plans, and customer acquisition and retention plans for organizations including Chubb Insurance, Telcel, and Cielo Mágico.

Jönköping International Business School

Exchange Program, Marketing, Accounting and Family Business

Completed international studies in marketing, accounting, and family business in Sweden.

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