Zulma Guzman
Zulma Guzman

Account Manager

Open to offers · Member since 14 Oct 2026
Location
Culiacán, Mexico
Desired salary
Unspecified
Work preference
On-site
Experience level
Senior

About

Professional summary

I am a client-focused Account Manager with experience delivering personalized, high-value customer experiences and building lasting relationships with premium clients. I specialize in understanding client preferences, providing tailored recommendations, and strengthening satisfaction, loyalty, and long-term engagement.

In my current role at Arrivia, I analyze and forecast timeshare accounts, create customized vacation package proposals, and conduct consultations with high-tier members. I also provide post-vacation support and negotiate membership upgrades that support retention and revenue growth.

I bring a strong background in project management and automotive manufacturing from my experience at Hella Automotive Mexico. I have led multidisciplinary teams, managed series production programs, coordinated project timelines, budgets, supplier nominations, and engineering changes.

I have contributed to successful launches for global automotive customers including BMW, General Motors, Nissan, Cadillac, Toyota Tacoma, and Terrain programs. My work has included cost reduction, tooling approval, PPAP coordination, industrialization planning, quality improvement, and premium freight reduction.

I am an Industrial Engineer with a specialization in Quality and Productivity Performance. I combine consultative sales, customer relationship management, project leadership, manufacturing knowledge, and analytical problem-solving to deliver measurable business results.

Skills

18 capabilities

Experience

Career history

Account Manager Arrivia

Analyze and forecast timeshare accounts to develop tailored vacation package proposals for high-tier members. Conduct personalized consultations that create premium vacation experiences and align recommendations with client preferences.

Provide post-vacation customer support to maintain satisfaction and long-term engagement. Negotiate membership upgrades, improve customer retention and revenue, and build strong member relationships through customized solutions and luxury service standards.

Project Manager – Series Production Hella Automotive Mexico

Led multidisciplinary teams managing series production projects in the automotive lighting division. Defined project timelines aligned with customer milestones, managed quotations, supplier nominations, tooling and assembly line planning, budgets, engineering changes, and cost-reduction initiatives.

Successfully launched BMW G05 (X5) and G06 (X6) programs, achieving first-attempt customer full run, a 3% scrap target, approval of 78 tools with full PPAP on schedule, 5% lower obsolescence costs, and 7% lower premium freight costs. Managed the GM D2UC MCM Equinox program, achieving 90% tooling approval completion ahead of schedule, a 10% reduction in industrialization and tooling budget, and an 80% improvement in assembly line release timing.

Product Engineer Hella Automotive Mexico

Implemented cost-reduction initiatives focused on scrap reduction, cycle-time optimization, and manufacturing improvements for automotive lighting products. Supported the development of series production projects for headlamps and rear combination lamps.

Analyzed and implemented engineering changes, including BOM and routing creation in SAP. Coordinated engineering tests according to FMVSS108 and NDS standards for BMW and Nissan customer programs.

Education

Learning history

Instituto Tecnológico de Culiacán

Industrial Engineering, Quality and Productivity Performance

Industrial Engineering degree with a specialization in Quality and Productivity Performance.

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