I am a results-driven Content Marketing Manager and SEO Strategist with 9 years of experience building and scaling revenue-focused content engines for B2B and SaaS organizations.
I specialize in connecting content strategy to the buyer journey, demand generation, conversion optimization, and measurable pipeline outcomes. My work has contributed to conversion lifts of up to 35% and organic inbound traffic growth of 30% or more.
I use SEO, Answer Engine Optimization, technical site architecture, keyword intent analysis, and internal linking to improve content discoverability and capture high-intent demand.
I build experimentation frameworks using A/B testing across titles, introductions, CTAs, landing pages, and messaging. I use performance data to improve engagement, lead quality, and MQL-to-SQL handoffs.
I have led full-lifecycle content operations, including strategy, editorial calendars, briefs, production, publication, QA, and contractor management. I collaborate closely with product, sales, growth, and design stakeholders.
I am experienced with analytics, attribution, CRM campaign tracking, and marketing workflow tools, and I apply AI-enabled content workflows to help teams scale quality content efficiently.
