I am a senior graphic designer and creative professional based in Caloocan City, Philippines, with experience creating brand identities, campaign assets, social media graphics, print materials, merchandise concepts, and digital content.
I have worked with organizations across sports, government, education, retail, advocacy, manufacturing, and digital products. My work combines visual storytelling, typography, illustration, brand consistency, and platform-specific design execution.
I have experience collaborating with internal teams, external partners, product managers, UX researchers, engineers, production teams, and stakeholders under fast-paced deadlines. I am comfortable developing work from initial concept through final production and delivery.
My background also includes UI design for web and mobile products, video editing, social media management, SEO support, and apparel product development. I create user-centered visual systems, high-fidelity interfaces, branded content, and polished video assets.
I use Adobe Creative Suite, Figma, Canva, DaVinci Resolve, and project collaboration tools to manage creative workflows. I am especially focused on delivering high-quality design that aligns with brand guidelines, communication goals, and audience needs.
Designed graphics for social media campaigns, promotional materials, ticketing assets, merchandise mockups, and stadium signage.
Collaborated with internal departments and external partners, including Nike and MLB, on co-branded campaigns and licensing assets. Ensured creative materials followed MLB brand guidelines and were optimized for multiple platforms.
Developed comprehensive brand identities including logos, color palettes, typography, and visual assets. Produced social media graphics, flyers, posters, billboards, merchandise, email newsletters, and press kits.
Delivered urgent campaign messaging and breaking-news creative under tight deadlines. Created Information, Education and Communication materials for District V Congressman PM Vargas and District V Councilor Alfred Vargas.
Created publication materials for social media communications and supported event presentation production.
Produced same-day event video-edit summaries to capture and communicate key event highlights.
Developed and strengthened the school's branding in alignment with its vision and communication goals.
Created a brand kit with logo variations, custom design elements, banner formats, sample imagery, and other branding essentials.
Designed and refined intuitive, user-centered interfaces for web and mobile products.
Collaborated with product managers, UX researchers, and engineers to deliver high-fidelity UI systems, components, and prototypes aligned with Google design standards.
Edited and finalized a national commercial entry for the Doritos Super Bowl campaign, which became a Top 20 semifinalist.
Handled post-production work including video editing, basic motion graphics, color correction, sound syncing, and delivery optimization for broadcast review and social media.
Developed and executed content strategies across Facebook, Instagram, LinkedIn, TikTok, and YouTube. Designed and scheduled branded social media posts, stories, and reels.
Monitored social media analytics and adjusted content strategy to improve reach, engagement, and lead conversion.
Developed project branding aligned with program objectives and acted as the project's social media manager.
Prepared communication plans and content for the SAKAbataan Program. Served as creative head for knowledge materials including a book, website, and documentary film.
Designed shirts and polo shirts for children, teens, and adults.
Organized clothing materials and supported quality control activities for printed apparel products.
Managed end-to-end apparel product development from concept through production. Sourced and developed fabrics, trims, and components based on design and cost requirements.
Liaised between design, production, quality assurance, and merchandising teams. Managed tech pack creation, sample tracking, prototyping, and fit evaluations.
Oversaw daily quarry site operations and supervised machine operators and subcontractors.
Enforced health, safety, and environmental standards, ensured equipment operated safely and efficiently, and submitted daily and weekly management reports.
Bachelor of Science, Civil Engineering
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