Business and Growth Leader

I lead eCommerce business development and partnerships for a software engineering company delivering solutions on Salesforce Commerce Cloud, Magento, and Shopify. I own the full sales cycle, including qualification, discovery, delivery scoping, pricing, and contract negotiation.

I generated €550K in eCommerce solution revenue within 12 months through Shopify, Magento, Salesforce Commerce Cloud, and feature upsells. I build platform and agency partnerships across European markets and signed a US lead-generation partnership that resulted in a Canvas MedTech pilot project.

I served as a business partner in a remote investment and entrepreneurial engagement with EasyComp. I focused on creating and operating the company’s outbound sales engine.

I helped grow the company from zero to $45K MRR and 90 paying customers over 18 months. This growth contributed to the company’s 2026 acquisition by a VC fund and a substantial exit for each partner.

I led commercial growth for a product-driven solutions and SaaS services company selling to clients in the US, EU, and Gulf markets. I managed a four-person team across inbound, outbound, and partnership channels.

I generated €650K in new and recurring revenue, increased client retention to 95% through structured quarterly business reviews, and shortened the average sales cycle by 18% through stronger qualification and CRM automation. I also improved RFP win rates by 22% by developing proposals jointly with technical delivery teams.

I managed sales engagement and account growth for a digital health software services company serving US healthcare clients. I worked across San Francisco Bay Area and Belgrade in a hybrid capacity.

I increased average deal size through solution consulting and structured pricing frameworks. I grew existing accounts by 20% year over year through upsells and cross-sells, achieved 120% of outbound quota, and managed funnel performance against ICP criteria with the outbound team and Head of Sales.

I led business development for a web agency operating across Hong Kong SAR and Guangdong, China. I was promoted from Senior Key Account Manager to VP of Business Development in 2017.

I directed more than 300 client projects, delivered 15% year-over-year revenue growth, and expanded engagements with 70% of clients. My work focused on client development, account expansion, and commercial delivery.

I led BNP Paribas Asset Management's Serbian market entry and managed operations across Serbia, Slovenia, and Montenegro. I was responsible for building institutional relationships and developing the local market presence.

I managed institutional clients including the EBRD and World Bank on financed projects exceeding €100M. My work involved stakeholder management, market development, and investment-related client engagement.

I worked as a business analyst supporting investment and consulting engagements in Belgrade. My responsibilities included research and analysis for client investment decisions.

I conducted market research, business valuations, and feasibility studies for digitalization and infrastructure investments. I translated market and financial analysis into practical recommendations for project planning and investment evaluation.

Bachelor of Business Administration in Economics and Finance, completed at the University of Kent in Canterbury, United Kingdom.