I am a senior marketing and communications professional with extensive experience developing brand, content, digital, and lead-generation strategies for technology, energy, healthcare, and agency clients.
I translate complex products and services into clear, persuasive messaging for diverse audiences. My work spans end-to-end marketing strategy, product launches, website content, rebrands, public relations, and sales enablement.
I have led international campaigns and collaborated with stakeholders across Asia, Europe, and the United States. I am comfortable working directly with executive teams, sales teams, external agencies, and global brand partners.
I bring hands-on expertise in CRM implementation, website launches, analytics, social media, content management, and marketing operations. I also manage events, sponsorships, newsletters, visual content, and multi-channel campaigns.
Alongside my corporate work, I am an author of psychological suspense. I have self-published two novels and published short fiction, which strengthens my storytelling, editorial, and brand-voice capabilities.
Led a comprehensive rebrand for the Health Research Foundation – Hawke's Bay, formerly Hawke's Bay Medical Research Foundation.
Oversaw strategic renaming, visual identity development, website redesign, and multi-stakeholder campaign rollouts for a healthcare-sector client.
Oversaw end-to-end marketing for an AI and machine-vision deep-tech startup serving industrial clients, including tanneries. Translated complex technology into clear content, tools, and customer-facing messaging.
Developed global marketing strategies, product launches, lead-generation initiatives, and targeted campaigns based on market research across Asia, the United States, and Europe. Supported outreach to fashion and tannery companies including Birkenstock, Chanel, JBS, and PrimeAsia.
Partnered with the CEO to develop the sales pipeline and scalable marketing systems. Led implementation of CRM, website, service hub, and visual reporting tools, while supporting sales in multiple regions including Spanish-language outreach.
Served as a key marketing lead during organizational transformation, rebranding, and international alignment with TotalEnergies.
Managed the CRM transition, including data integrity and sales-team training. Project-managed the website relaunch and wrote all website content while maintaining compliance with TotalEnergies global brand standards.
Collaborated on campaigns with TotalEnergies teams in Singapore and France, managed marketing and sponsorship projects, and executed public relations around the TotalEnergies takeover.
Provided communications consulting support for an architecture firm in Amsterdam.
Created website copy, planned events, and developed newsletters.
Managed in-house communications for a digital agency, including newsletters, a complete website update, and a social media strategy.
Handled public relations and publicity for high-profile client accounts and project completions.
Worked independently as a copywriter and communications advisor, producing digital and printed content.
Built a client portfolio ranging from small and medium-sized businesses to multinational organizations.
Wrote a broad range of marketing copy, including short-form copy, newsletters, and website content.
Collaborated with the Managing Director to develop accurate customer pitches.
Delivered half-day training sessions and workshops on digital content management for medical staff.
Created manuals to support effective content-management practices.
Novel Writing Studies, Novel Writing
Studied novel writing.
Communications A Certificate, Communications
Completed the NIMA Communications A Certificate.
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