I am a marketing and eCommerce specialist with experience at the intersection of digital advertising, content strategy, brand development, publishing, and design. I build practical marketing solutions that combine creative execution with measurable business results.
I have planned and managed PPC and SEM campaigns across Google, Meta, Amazon, Walmart, TikTok, Wayfair, and other retail platforms. My campaign work has achieved average ROAS above 2000% while maintaining an average cost per conversion below $10.
I create and optimize eCommerce content, including product descriptions, product detail pages, A+ Content, digital merchandising, SEO copy, and brand standards. I have managed online listings for more than 500 products across major retailer and marketplace channels.
As the founder and marketing director of an independent publishing company, I oversee publishing operations, author branding, website development, book design, distribution, marketing campaigns, partnerships, and launch events. I enjoy building recognizable brands and cohesive digital presences from the ground up.
My background also includes teaching web design, social media marketing, research, writing, and workforce-readiness skills. I bring strong writing, editing, curriculum-development, and communication abilities to every role.
I am a resilient, adaptable professional who thrives on solving problems, learning new platforms, and delivering marketing work with lasting impact.
