PhuongLien Vu
PhuongLien Vu

Strategic Account Manager | Business Development | Financial Services & Partnerships

Open to offers · Member since 16 Oct 2026
Location
Hanoi, Vietnam
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Senior

About

Professional summary

I am a results-driven financial services professional with over 10 years of experience in corporate banking, strategic account management, business development, and partnerships.

I have managed key corporate and enterprise clients, built long-term stakeholder relationships, and identified opportunities for revenue growth, retention, and cross-selling.

My expertise includes transaction banking, corporate lending, trade finance, foreign exchange, deposits, payroll, financial analysis, and portfolio risk monitoring.

I have led commercial negotiations, structured contracts, developed business plans and forecasts, and delivered tailored financial and technology solutions for clients.

I work effectively across product, operations, marketing, front-office, and back-office teams to execute strategic initiatives and improve commercial performance.

I am focused on sustainable growth, high-quality client relationships, strategic partnerships, and the Vietnamese financial services market.

Skills

24 capabilities

Experience

Career history

Assistant to the Board of Management VietinBank Insurance Corporation (VBI)

Support corporate growth initiatives through market analysis, business planning, and evaluation of strategic partnership opportunities.

Coordinate internal teams and external partners to strengthen commercial relationships, support business expansion, and execute cross-functional initiatives with Product, Operations, and Marketing teams.

Led strategic distribution and cross-functional execution for Cyber Security Insurance, reaching 10 million participating clients.

Key Account Manager VINHMS Software (Vingroup)

Managed key enterprise accounts, developed long-term client relationships, and identified opportunities for account growth and retention.

Led business development and commercial negotiations, structured contracts, and delivered tailored enterprise solutions aligned with client requirements.

Managed project P&L, pricing strategies, and budgets to support profitability and sustainable growth. Acquired and managed key accounts among Vietnam's largest hotel chains and amusement park complexes, generating USD 6 million in annual recurring revenue.

Executive Assistant to CEO VPS Securities JSC

Acted as an executive liaison with institutional clients, financial institutions, and state management authorities, including SSC, the State Bank of Vietnam, HNX, and HOSE.

Monitored implementation plans across front-office and back-office divisions and consolidated regular financial and operational reports for executive decision-making.

Represented executive leadership in reviewing, consulting on, and submitting critical corporate contributions to the draft Amended Law on Securities 2019.

Relationship Manager & Financial Planner MUFG Bank

Managed corporate banking relationships, identified client needs, and developed tailored financial solutions for corporate customers.

Promoted corporate loans, trade finance, foreign exchange, deposits, payroll, and transaction banking solutions to support client growth and cross-selling opportunities.

Conducted credit assessments, financial analysis, and portfolio risk monitoring; developed business forecasts, pipeline projections, and strategic plans aligned with head office and regional objectives.

Spearheaded corporate social responsibility initiatives and programs that strengthened the bank's brand reputation and community engagement.

Education

Learning history

Keio University

Researcher, Asian Economies

Researcher of Asian Economies.

Foreign Trade University

Bachelor, Financial Analysis & Investment Management

Bachelor of Financial Analysis and Investment Management.

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