Senior Product Designer

I rejoined QuestionPro's R&D Design team to work on enterprise UX, design-system patterns, and AI prototyping workflows. I support UX improvements and design QA across CX Intercept, CX Reputation, and InsightsHub, partnering directly with engineers to improve core flows and resolve UI issues.

I introduced local AI prototyping workflows using VS Code and OpenCode for a five-person design team, and partnered with the WickUI team on a custom MCP that enables functional prototypes with real QuestionPro components. I also redesigned the Media Library, creating media card, folder select, and dropzone/uploader components, and led the Heaven's Door narrative product trailer initiative.

I owned end-to-end product design for Catalog, Directory, Orders, Offers, Messaging, and the Stoki AI assistant. I designed features from initial wireframes through shipped experiences and contributed production UI fixes and feature implementations through pull requests.

I redesigned Stoki from a blocking full-screen overlay into a persistent, dynamic widget. I also led Directory UX for connections, purchasing permissions, payment terms, and buyer identity validation; improved catalog and product-detail experiences; and created the StockApp design system using shadcn/ui, Figma components and variables, and JSON tokens.

As a Senior Product Designer assigned through FullStack Labs, I worked in GoDaddy's Commerce organization across Orders & Fulfillment and Unified Commerce. I designed and tested a shipping-label purchase flow that resulted in 7,500 labels purchased by more than 6,000 active merchants within three months of launch.

I shipped more than 10 Unified Catalog features, redesigned order-detail experiences, and improved mobile usability for the Orders dashboard with a Compact View table that achieved a 70% user preference rate in testing. I also contributed an Empty State component used by more than 50 designers and identified 39 design QA issues in Unified Catalog.

I owned web design for QuestionPro US and led global brand and marketing design work across LATAM, MENA, APAC, and GmbH regions. I was promoted to the global team after two years supporting LATAM.

I redesigned the credit-card checkout flow, reducing bounce rate by 9.52% in one quarter, and built a website design system that reduced page production time from three months to one month. I also improved the signup flow, created product-line and event identities, and led a two-person design team.

I served as the lead graphic designer within the QuestionPro LATAM marketing team. I designed web content, HTML/CSS email campaigns, event materials, presentation assets, and the corporate mascot that remains in use.

My work supported the regional positioning of QuestionPro as an accessible, native-language survey platform while maintaining alignment with the global SaaS brand.

I provided freelance graphic design services for VenadosFC. My work contributed to the organization's visual communication and design needs.

This role was part of my early career building foundational experience in graphic design and brand-focused creative work.

I worked as a Graphic Designer at Leembal, contributing to visual design and brand communication deliverables.

This position strengthened my foundational graphic design experience before transitioning into digital product and UX design.

I worked as a Graphic Designer at Honda Sureste, supporting visual design and marketing communication initiatives.

The role provided early professional experience in branded visual assets, creative production, and design execution.

I began my professional design career as a Junior Graphic Designer at Pulsem. I supported graphic design work and developed core visual communication skills.

This role established the graphic and brand design foundation that I later applied to digital product design.

Bachelor's degree in Graphic and Advertising Design completed in Merida, Yucatan, Mexico.