High-output sales and business development professional with 20+ years driving revenue across fitness, SaaS, and clean energy sectors. Proven closer and pipeline builder with deep experience in outbound prospecting, cold outreach, appointment setting, CRM management, and full-cycle B2B sales.
Own the full sales cycle for a SaaS-enabled fitness equipment platform, from cold outreach to close, targeting boxing, MMA, BJJ, and kickboxing gym owners nationwide. Execute outbound prospecting through phone, SMS, and email using Apollo.io and GoHighLevel CRM. Conduct product demos, manage accounts receivable, client onboarding, software training, customer support, business development strategies, contract negotiation, and claims escalation.
Led regional solar sales operations and managed a team of outbound sales representatives targeting residential and commercial accounts. Built high-volume prospecting pipelines, recruited and coached SDR and field sales teams, exceeded regional revenue targets, and coordinated with operations and finance.
Built and scaled an online coaching and content brand using CRM tools, social media, and email campaigns to generate leads and convert prospects. Developed personalized fitness and nutrition programs for remote clients and managed business development, client acquisition, and account management.
Generated $10.4M+ in annual revenue across multiple locations as Regional Fitness Director. Managed full P&L as General Manager, drove membership and fitness services revenue, tracked leads and conversions through CRM tools, recruited and developed 50+ staff, and organized marketing events.
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