Digital Campaign and Project Specialist

I coordinate end-to-end social media execution for major campaigns across Vingroup and its brands, including VinFast and Vincom Retail. I develop key visuals, social assets, and content pillars aligned with product-launch roadmaps and campaign objectives.

I co-develop IMC plans and proposal budgets for key launches, including the VinFuture initiative. I manage designers, copywriters, and media planners to maintain brand consistency, engagement quality, and on-time delivery across digital channels.

I led social media, project delivery, and production assignments for brand campaigns and events. My responsibilities included coordinating campaign execution, content production, stakeholders, and delivery requirements across digital and on-ground channels.

I supported projects involving Honda Vietnam, Heineken Vietnam, VPBank x VTV Times, and other campaign partners. I delivered real-time event assets, livestream production support, and multi-platform content optimized for social media.

I served as the primary contact for Honda Vietnam, managing client communications, campaign scopes, timelines, and deliverables. I coordinated artists, KOLs, media partners, and internal teams for promotional activities across events, social media, and press.

I collaborated with design and production teams to deliver key visuals, photos, videos, and sales materials that met Honda brand standards. I also managed campaign budgets and cross-functional execution from concept through final delivery.

I led social commerce strategies on TikTok Shop for FMCG and fashion brands, leveraging major TV-show sponsorships to increase product visibility and live-shopping conversions. I supported large-scale mega live activations, including 15-hour live events.

I managed end-to-end campaign execution and coordinated cross-functional teams to produce visual assets, optimize sales performance, and deliver social commerce objectives.

I co-executed more than 15 social-impact programs for Meta, including #SocialForGood and #FacebookForVietnam. I managed multi-format content and live productions that generated more than 225 million reach and 120 million views.

I partnered with global clients including Meta and Netflix, as well as media networks, to execute integrated campaigns and launch events across social channels and television.

I supported content direction and post-production for digital film series, helping deliver high-viewership content within 24 hours of release. I worked across content planning, production coordination, and post-production workflows.

I also contributed to monetization-focused content operations, supporting the delivery of digital entertainment content and maintaining quality across production timelines.