Marketing Operations Manager

Build, program, test, and optimize marketing emails, workflows, and campaigns in Marketo and HubSpot, supporting 7–10 campaign launches per month with a 97.5% on-time delivery rate. Partner with marketing, product, and leadership teams to translate business requirements into scalable, repeatable automation programs.

Document processes and establish repeatable workflows that reduce reliance on high-cost ad hoc resources, cutting estimated contractor spend by 50% and reducing new-team-member onboarding time by 35%. Created QA checklists and testing standards that reduced email and workflow send errors by 50%.

Improve email and nurture performance through testing and optimization, increasing open rates by 33% and click-through rates by 40%. Maintain segmentation and list governance for a Marketo and HubSpot database of 600,000 contacts.

Lead the strategic vision and day-to-day operations of a boutique marketing operations agency serving SMBs, startups, and mid-market companies. Delivered 15 client engagements focused on scalable marketing operations, reporting, and automation.

Design reporting frameworks for campaign performance, lead lifecycle progression, and marketing attribution, providing visibility into five key metrics and reducing manual reporting by 10 hours per month. Consult on MarTech optimization, CRM integration, and marketing, sales, and RevOps workflows, retiring or consolidating an average of 3–5 redundant tools per engagement.

Build automated lead lifecycle and nurture workflows that improved client lead-to-opportunity conversion by 40%. Create documentation, training, and handoff materials that enable client teams to operate their systems independently.

Developed and implemented Marketo and HubSpot nurture programs to improve customer engagement, managing seven active programs that increased engagement rates by 30%. Supported email buildouts, QA testing, and troubleshooting for client campaigns, delivering 25–30 emails per month.

Executed CRM cleanup and segmentation improvements for targeting and reporting, cleansing 100,000 records and reducing duplicate and incomplete contacts by approximately 45%. Refined audience segments to improve targeting accuracy, email deliverability, engagement, and campaign reporting.

Reduced post-send errors by 55% through stronger QA and troubleshooting processes. Supported marketing operations initiatives across B2B SaaS and technology-focused client environments.