Marketing Operations Outcome Engineer

I support and coordinate marketing automation platform migrations, including Marketo-to-HubSpot transitions, while maintaining marketing continuity and operational efficiency. I manage project priorities, stakeholder communication, risks, blockers, dependencies, milestones, and deliverables.

I build, test, and optimize emails, workflows, and campaigns in Marketo and HubSpot, supporting 7–10 launches per month with a 97.5% on-time delivery rate. I established QA standards that reduced send errors by 50%, improved email open rates by 33% and click-through rates by 40%, and maintain segmentation and list governance for a database of 600,000 contacts.

I create repeatable processes and documentation that reduce reliance on high-cost ad hoc resources, lowering estimated outside contractor spend by 50% and reducing new-team-member onboarding time by 35%.

I lead the strategic vision and day-to-day operations of a boutique marketing operations consultancy serving SMBs, startups, and mid-market companies. I have delivered 15 client engagements and assess marketing automation environments, workflows, campaigns, data structures, and processes to identify migration requirements and improvement opportunities.

I design reporting frameworks for campaign performance, lead lifecycle progression, and marketing attribution, tracking five key metrics and reducing manual reporting by 10 hours per month. I advise clients on martech optimization, CRM integration, and workflows across marketing, sales, and RevOps, typically consolidating or retiring 3–5 redundant tools per engagement.

I build automated lead lifecycle and nurture workflows that have improved client lead-to-opportunity conversion by 40%. I also create documentation, training, and handoff materials that enable client teams to operate their systems independently.

I developed and implemented Marketo and HubSpot nurture programs to improve customer engagement, managing seven active programs that increased engagement rates by 30%. I also supported email buildouts, QA testing, and troubleshooting across client campaigns, delivering 25–30 emails per month.

I performed CRM cleanup and segmentation improvements to strengthen targeting and reporting. This included cleansing 100,000 records, reducing duplicate and incomplete contacts by approximately 45%, and improving email deliverability and engagement by 30%.

My QA and campaign support work reduced post-send errors by 55%, while refined audience segmentation improved campaign targeting accuracy and reporting quality.