Lead UI/UX Designer

I design intuitive consumer-facing financial product experiences, transforming complex tax preparation and personal-finance workflows into streamlined user journeys that improve usability and reduce cognitive load.

I collaborate with product managers, engineers, and data teams to define requirements, prioritize enhancements, and deliver scalable solutions. I create personas, journey maps, wireframes, interactive prototypes, and high-fidelity Figma interfaces aligned with design systems and accessibility standards.

I use user feedback, behavioral analytics, and A/B testing insights to identify usability opportunities, iterate on solutions, and improve engagement, feature adoption, and customer satisfaction.

I led the design and development of a cross-platform fitness product, using motion-based UI interactions and visual storytelling to create immersive experiences that supported engagement and product adoption.

I directed a five-member Agile team of developers, QA engineers, a product manager, and a researcher while reporting to the CEO. I also managed and mentored three junior UX designers, established design standards, and promoted user-centered design practices.

I designed and coded a cross-platform application with AI-powered coaching using Dialogflow and GPT-3.5. I conducted UX research and usability testing that improved task success by 30% and onboarding effectiveness by 40%, while balancing React.js and Webflow implementation with roadmap, OKR, and stakeholder responsibilities.

I led UX design for a blockchain-based digital asset platform focused on secure wallet interactions and frictionless onboarding, accounting for the trust and security needs of Web3 products.

I designed end-to-end workflows for wallet connection, authentication, transaction confirmation, and digital asset management. I produced wireframes, interactive prototypes, and high-fidelity Figma designs that made complex blockchain concepts accessible to mainstream users.

I partnered with engineering teams to translate Web3 requirements into user-centered experiences and used usability testing and iterative refinement to reduce onboarding and transaction friction.

I collaborated directly with the CTO and CEO to refine the business concept and ensure product design decisions aligned with organizational strategy, market needs, and long-term objectives.

I conducted user research and usability testing to validate assumptions and guide iterative improvements. I created specifications, registration flows, wireframes, prototypes, user flows, high-fidelity mockups, and implementation guidance for front-end teams.

I maintained alignment between user needs, business goals, and a cohesive visual design language throughout the product lifecycle.

I designed merchant-facing payment and commerce experiences that simplified payment acceptance, transaction tracking, settlement visibility, and device management.

I worked with business stakeholders and engineering teams to translate operational requirements into scalable product solutions while balancing user needs, technical feasibility, and business priorities. I conducted field observations, contextual inquiries, and feedback sessions with merchants and support teams to identify pain points and opportunities.

I produced user flows, information architecture, wireframes, interactive prototypes, and production-ready UI specifications. I also contributed reusable components, interaction patterns, and visual guidelines to strengthen the product design system.