Senior Business Systems Administrator

Led an end-to-end Salesforce Classic-to-Lightning migration in five months, improving the platform experience for more than 120 users and enabling the long-term development roadmap. Managed Salesforce configuration and enhancement work across Sales and Business Systems, converting operational requirements into scalable workflows and user-focused solutions.

Redesigned CRM product configurations, pricing rules, and quote templates to reduce technical debt and simplify operational processes. Built a one-click Salesforce Flow approval and DocuSign generation workflow that reduced time-to-sign by 60%, coordinated integrations with internal and external stakeholders, and refactored legacy Apex using GitHub-managed deployments.

Led global Sales and Business Operations process design across North America, EMEA, LATAM, and APAC, supporting direct and complex two-tier and three-tier partner selling models. Partnered with IT and enterprise architects to map data flows for a major Oracle Fusion Cloud ERP integration and managed requirements and project tracking in Jira and Confluence.

Created playbooks for Account Management and Integrations teams that standardized onboarding and provisioning workflows. Developed quantitative frameworks and performance matrices for executive recommendations, while owning application design, automation, process design, and technical project delivery within Business Operations.

Served as lead Salesforce Administrator for a global CRM ecosystem with more than 500 active users. Owned territory management, role hierarchies, validation logic, forecasting configurations, and scalable sales processes, including an organizational redesign that maintained continuity for reporting and operations.

Built Salesforce Flow, Process Workflow, Workflow Rule, and integration solutions to automate recurring sales activities and improve productivity. Centralized customer-tracking infrastructure across international markets and developed Salesforce and Tableau dashboards, KPI reporting, and Confluence documentation for Sales and Operations leadership.

Helped scale the Customer Success organization from 5 to more than 100 employees by establishing standardized operational processes, KPI collection, reporting, and support workflows. Developed Salesforce and Zendesk reporting and dashboards that supported daily operations and executive decision-making.

Partnered with Sales Operations and Account Management on reporting, client-pitch materials, and QBR analysis. Designed and implemented a Salesforce-based company-wide Client Conflict Check process to replace a manual workflow, accelerate onboarding, and support administration, documentation, and user needs in a rapidly scaling SaaS environment.

Completed a Bachelor of Science in Business Administration with a concentration in International Business and a minor in Economics.