Vice President of Digital Product

Lead product portfolio strategy for POS systems with tens of thousands of daily active users and mobile and web applications with millions of monthly active users across more than 1,800 franchise locations.

Generated more than $1 million in new revenue during the first year through product changes informed by operator feedback and usage data. Designed KPI measurement frameworks, led a platform rearchitecture, and was promoted from Product Director to Vice President of Digital Product within six months.

Served as the first product hire, defining product vision and leading zero-to-MVP development for a financial and event management platform for independent musicians.

Led strategic expansion into financial services using Stripe Treasury-based banking and card issuing. Identified an AI opportunity through market monitoring and launched a GPT-powered feature that remains widely used on the platform.

Drove product strategy for an IoT platform serving commercial real estate customers, coordinating hardware, firmware, and software teams.

Identified upstream firmware issues that were contributing to contract churn, enabling fixes that reduced service tickets and customer loss. Built a component design system to improve product consistency and delivery velocity.

Worked as an early product hire to shape strategy and roadmap for a mineral rights and royalty management platform serving independent operators, landowners, and institutional investors. MineralSoft was acquired by Enverus in 2020.

Used closed-lost reviews, churn interviews, and competitive analysis to identify and launch land management capabilities that increased new logos, expanded upsells, and reversed churn, contributing to more than 200% year-over-year ARR growth. Defined outcome-based metrics and supported go-to-market positioning for TAM-expanding features.

Served as one of three networking technicians supporting high-altitude LTE balloon platforms operating across the United States, Caribbean, and South America.

Configured and operated ground-to-balloon backhaul systems while making rapid technical trade-off decisions in high-speed, high-stakes field conditions.

Led product strategy for an oil and gas data platform and map-based analytics applications serving small-business operators.

Built the product roadmap and created data-collection tools that generated approximately $150,000 in annual revenue.

Managed client product development and custom manufacturing projects.

Coordinated product and project activities to support client delivery requirements.

Managed more than 30 B2B customer accounts for a product finishing business.

Generated $500,000 in first-year revenue through business-to-business sales activity.

Completed an intelligence analyst internship supporting research and analysis activities.

Contributed to intelligence-focused work in a professional analytical environment.

Led an intelligence community publication at Embry-Riddle Aeronautical University.

Managed four editors and more than 50 analysts, coordinating editorial and analytical contributions.

Completed a Bachelor of Science in Global Security and Intelligence Analysis with a minor in Economics in Prescott, Arizona.