Senior Art Director specializing in brand identity

Senior Art Director specializing in brand identity, with the range to switch across categories: advertising, environmental, UX/UI, editorial, and digital. I build brand identity systems from strategy through rollout, including visual identity, brand guidelines, campaigns, packaging, and digital experiences. Recent work includes Virgin Voyages, custom brand marks for bars and lounges across the fleet; Outdoor Nation, a family of outdoor lifestyle brands with full identity systems; ModMed, healthcare tech brand and marketing work; and Indigo SUP, a paddleboard brand built from the ground up. Core skills include brand strategy, art direction, UX Design, UI Design, and Web Design. I work in Figma and Adobe Creative Suite, including Illustrator, Photoshop, InDesign, and After Effects for motion.