Content Strategy Executive

Led brand strategy and positioning initiatives to strengthen visibility and market differentiation. Owned content strategy across social media, email, and website channels, converting reactive content execution into a structured growth engine aligned with business objectives.

Increased content output by 300% and engagement by 60%. Built three co-marketing partnerships in the US that expanded reach into new audience segments and generated a 200% increase in qualified traffic.

Directed go-to-market and demand generation campaigns across US, EU, and Australian markets, aligning delivery with project objectives and timelines. Improved campaign effectiveness, engagement, and marketing ROI through data and market insights, contributing to a 70% increase in marketing-qualified leads.

Developed and executed a content marketing strategy across blogs, case studies, email, whitepapers, and podcasts, increasing organic traffic and brand visibility by 150%.

Managed and optimized LinkedIn, website, and Facebook channels, growing the follower base and engagement by 65% over two years. Conducted account-based research across APAC to inform sales and marketing prioritization.

Concept-planned and coordinated eight exclusive C-level executive events in Thailand, Singapore, and Vietnam, managing vendors and on-site execution end to end. Also supported PR content creation and strategy development.

Developed and executed strategic communication initiatives that strengthened sustainability brand messaging across internal channels.

Organized online and offline sustainability events for the global Philips community and drove stakeholder engagement in the Sustainable Sites Program, reaching 3,000 employees across 12 countries.

Coordinated B2B operations and provided marketing support across English-language programs.

Built an early foundation in cross-functional coordination, vendor communication, partner communication, and operational support.

Bachelor of International Communication Management. Recipient of the Holland Scholarship (2019–2020) and World Citizen Talent Scholarship (2020–2022).