Senior Video Content Creator and AI Video Creator

Created the main advertising campaign and social-media reels for the RushBrush haircare line, including two Black Friday offer campaigns.

Shot and edited more than 22 product “how to use” videos. Combined live-action production with AI video generation to move from concept to final cut efficiently.

Delivered paid advertising creative for media buyers and collaborated with designers and content creators to ensure videos matched campaign briefs and platform needs.

Directed, shot, and edited campaign, brand, and music-video content for PUMA, Anghami, Vevo, and Andalusia Health across Egypt, Saudi Arabia, and the UAE.

Led creative teams whose work generated more than 15 million organic views on social media. Directed more than 20 artists from concept development through final cut.

Developed a recognizable cinematic visual style using amber-teal color grading, 35mm grain, and anamorphic haze to help branded content stand out in social feeds.

Shot and edited a monthly doctor interview series featuring more than 10 doctors per month, managing production from shoot setup through final delivery.

Independently reviewed raw footage, selected key moments, and shaped clear rough and final cuts for patient-facing healthcare content.

Produced broadcast and social edits using on-screen text for silent viewing, maintained an organized video archive, sourced supplemental footage, and consistently met deadlines.

Edited broadcast and social-media videos from raw footage through rough and final cuts, including text-driven content designed to communicate effectively without sound.

Reviewed creative briefs, advised on video projects, shared editorial best practices, and delivered work on deadline.

Shot and edited video and audio for news stories under tight deadlines.

Pitched story ideas during editorial meetings and supported timely news production.