I am a strategic Product and Marketing Manager with more than 20 years of B2B and B2C experience across automotive, manufacturing, and cargo transportation.
I specialize in go-to-market strategy, product lifecycle management, pricing, revenue growth, brand positioning, and new product development. I build practical marketing strategies that connect customer needs, commercial goals, and product value.
Throughout my career, I have launched and relaunched products, developed product marketing capabilities, and delivered measurable sales growth in international markets. My work includes driving a 10% sales increase through a new product launch in the Nordics and Baltics and a 12% increase in sales volume through a strategic brand relaunch.
I work closely with Sales, R&D, Category, and commercial teams to improve GTM effectiveness, strengthen competitive positioning, and enable successful market execution. I am experienced in Voice of Customer alignment, commercial training, trade marketing, and business development.
My automotive background includes product, brand, and after-sales leadership roles with Ram Trucks, Fiat Professional, Opel, Ford, Chevrolet, Saab, and General Motors. I bring a commercially focused, cross-functional leadership style to complex product and marketing environments.
I lead product marketing for multiple product groups across diverse channels and international markets.
I launched a new product line in the Nordics and Baltics, contributing to 10% sales growth. I partner with Sales, R&D, and Category teams to support business development and optimize go-to-market effectiveness.
I spearheaded the strategic relaunch of IsoLok in 2022, resulting in a 12% increase in sales volume and brand engagement.
I owned go-to-market activities, marketing strategy, Voice of Customer alignment, and commercial training. I also established the product marketing function and built competitive analysis capabilities.
I supported 15% growth and helped establish the Ram Truck brand as a market leader in its segment.
I managed competitive landscape analysis, pricing strategy, new product launches, and the full product lifecycle.
I directed launches of new vehicle models across B2C and B2B segments, managing product planning and market positioning.
I led cross-functional teams to maintain alignment between sales and marketing activities.
I managed warranty and service network operations for Ford.
I streamlined claims processes, controlled operational costs, and ensured compliance across after-sales activities.
I managed brand strategies for Chevrolet and Saab, covering premium and volume market segments.
My responsibilities focused on market positioning and lifecycle management.
M.B.A., Business and Marketing
B.A., Political Science
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