I am a content marketing and marketing communications professional with more than seven years of experience across digital agencies and a leading Southeast Asian travel platform.
I develop audience-focused content that supports business objectives while maintaining clear, consistent brand messaging across digital touchpoints. My experience includes content planning, CRM content, social media, paid media, landing pages, product marketing, and integrated campaigns.
I have worked on regional campaigns across Indonesia, Malaysia, Singapore, Thailand, Vietnam, Japan, and Australia. I am experienced in adapting master campaign messaging into culturally relevant local content without losing campaign intent or brand voice.
I collaborate closely with designers, marketers, creative teams, clients, and language specialists throughout the content production process. I enjoy translating complex products and communication objectives into accessible, engaging customer-facing content.
My work has contributed to high-impact campaign results, including large-scale video views, social media growth, and improved creative production workflows. I am also interested in AI-assisted content workflows and their application in creative production.
I am currently based in Hokkaido, Japan, studying Japanese while preparing for regional and global marketing opportunities.
Developed customer-friendly educational materials for complex financial products, including one product handbook and three supporting booklets totaling more than 100 pages.
Collaborated closely with designers to ensure content clarity, visual consistency, and an accessible customer experience. Worked with creative stakeholders to refine messaging during content production.
Collaborated with regional marketing and creative teams to develop localized campaign assets across seven international markets: Indonesia, Malaysia, Singapore, Thailand, Vietnam, Japan, and Australia. Adapted regional campaign messaging into locally relevant Indonesian content while preserving brand voice, customer intent, and campaign objectives.
Produced content for CRM, paid media, landing pages, social media, and product marketing, helping campaigns reach millions of users across APAC. Worked with designers, marketers, and language specialists to refine content and maintain brand consistency.
Participated in Traveloka Creative Lab's AI initiative to improve copywriting and creative-production workflows. The initiative enabled the team to produce more than twice as many video ad assets for Traveloka EPIC SALE campaigns.
Developed end-to-end social media content for employer branding initiatives, including Life at Telkomsel, to communicate company culture and employee stories.
Produced more than 30 Instagram posts per month, including captions, short-form video concepts, and scripts. Collaborated with clients and creative stakeholders to translate communication objectives into audience-focused digital content while meeting tight deadlines.
Planned and developed monthly social media content calendars for BINUS University, with content highlighting academic programs, campus life, and student engagement initiatives.
Adapted campaign messaging while maintaining a consistent brand voice and alignment with marketing priorities. Collaborated with designers to deliver social media assets supporting awareness and engagement goals.
Supported digital marketing campaigns for Indonesian film releases produced by Visinema, including Nussa, Quarantine Tales, and Generasi 90an: Melankolia.
Developed campaign-aligned social media content reflecting each film's positioning, target audience, and promotional objectives. Coordinated with internal teams and external stakeholders while managing social publishing, community engagement, and basic performance monitoring.
Managed monthly content planning for seven client accounts across multiple industries, balancing campaign priorities, brand objectives, and publishing schedules. Produced integrated content including social media posts, EDMs, banners, articles, and video scripts.
Contributed to Bank Jago's launch video, which achieved 27 million views. Supported TikTok communications for itel Indonesia, contributing to 2 million total views in one month, and developed social media content that drove a 400% increase in followers for realme Indonesia.
Japanese Language Program, Japanese Language
Currently pursuing a year-long Japanese language program in Hokkaido, Japan, while preparing for regional and global marketing opportunities.
Bachelor of Communication, Communication
Graduated with a GPA of 3.56 out of 4.00. Completed multimedia-based journalism projects including articles, news reports, and video journalism. Participated in student committees, philanthropic initiatives, charity programs, and theater productions.
This professional hasn’t added portfolio projects yet.
This professional hasn’t listed any services yet.
