I am a results-driven digital marketing professional with more than three years of experience managing cross-channel campaigns, executing digital strategies, and improving performance through data-driven optimization.
I currently work as a Marketing Manager, leading end-to-end performance strategies across Meta Ads and Google Ads. I manage budgets, optimize bidding and acquisition performance, and focus on improving conversion rates, ROAS, and cost per acquisition.
My expertise includes paid media execution, audience segmentation, retargeting, conversion tracking, and campaign QA. I have hands-on experience with Meta Pixel, Conversions API, Google Tag Manager, and Google Analytics 4 to identify and resolve attribution and tracking issues.
I build automated KPI dashboards and turn performance data into actionable recommendations for stakeholders. I am experienced in monitoring product feeds and e-commerce catalogs, improving catalog health, and optimizing dynamic advertising efficiency.
I also have experience in social media campaign planning, content calendars, lead generation flows, digital support, and campaign logistics. I collaborate effectively with paid search, content, social, and email teams to deliver aligned multi-channel initiatives.
I hold a Bachelor's degree in Marketing and a Master's degree in Neuromarketing and Consumer Behavior. My background combines consumer behavior knowledge with analytical marketing execution, allowing me to create targeted campaigns that support measurable business growth.
