Senior Performance Marketing Lead

Manage and scale annual paid media budgets of more than USD 68,000 across Meta and Google Ads. Increased monthly spend per channel from approximately USD 400 to more than USD 6,000 while maintaining stable customer acquisition costs.

Build B2B and B2C conversion funnels, generating 7,100+ high-intent leads at a USD 4.60 CPL. Develop cross-channel strategies, KPI dashboards, creative and audience tests, and campaign handoffs that have contributed to 99M+ annual impressions and 2.5M+ engagements.

Lead a remote digital marketing team serving clients across multiple EMEA markets. Helped increase client engagement by 30% through coordinated digital marketing delivery and team leadership.

Develop cross-platform social media strategies for Facebook, Twitter, and LinkedIn, increasing brand visibility by 25%. Implement SEO strategies that improved client website organic traffic by 15% and train junior team members in digital marketing best practices.

Teach working professionals Microsoft Excel and Microsoft Access to strengthen workplace problem-solving, calculations, data analysis, and reporting capabilities.

Deliver practical instruction focused on helping learners apply spreadsheet and database skills in their professional roles.

Drove a 20% increase in online sales through strategic email marketing campaigns. Optimized marketing budget allocation, reducing costs by 15% while maintaining campaign performance.

Grew social media following by 30% through targeted content strategies and improved platform engagement by 10%. Used Mailchimp, Hootsuite, Google Analytics, and Adobe Creative Suite to support campaign execution and analysis.

Built and operated a natural honey production and commerce company serving local and export markets.

Oversaw honey collection, packaging, sales, delivery operations, and general business management.

Managed comprehensive digital marketing campaigns for multiple clients, contributing to a 40% increase in brand engagement and a 25% increase in lead generation.

Created ad copy, social content, and visual assets that improved click-through rates by 20%. Monitored and optimized campaigns with Google Analytics and Facebook Insights while serving as a primary client contact.

Supported sales and marketing activities for Kachloan, a Google-based loan management platform.

Contributed to customer acquisition and product promotion initiatives for the platform.

Managed advertising and sales activities across multiple Facebook pages in a remote capacity.

Supported page management, promotional campaigns, and sales-focused online marketing efforts.

Helped customers place and receive orders while supporting company sales activities.

Provided customer-facing assistance throughout the ordering and delivery process.

Supported grader operations by maintaining operator and machine safety and monitoring machine location.

Prepared monthly machine reports and requisitions.

Identified and cultivated market and partnership opportunities between the company and clients.

Supported sales-floor activities and relationship development efforts.

Worked as a Stock Manager.

Managed stock-related responsibilities for the organization.

Bachelor of Business Administration degree in Business Administration and Management.