Hada Alzate
Hada Alzate

Senior Change Management and Organizational Transformation Consultant

Open to offers · Member since 19 Oct 2026
Location
Bogotá, Colombia
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Senior

About

Professional summary

I am a senior change management and organizational transformation consultant with 10 years of experience supporting public-sector modernization, organizational diagnostics, behavioral change, and digital transformation initiatives.

I design adoption strategies grounded in change-readiness assessments, stakeholder segmentation, resistance analysis, impact assessments, and behavioral science. My work combines ADKAR, COM-B, the Behavior Change Wheel, and behavioral design approaches.

I have supported large-scale transformation initiatives for Colombia's National Tax and Customs Authority, including BPM adoption, workforce transitions, culture initiatives, internal change networks, and measurement frameworks for adoption outcomes.

I am experienced in facilitating workshops, leadership sessions, training, co-creation spaces, and stakeholder engagement activities. I translate diagnostic findings and behavioral evidence into practical interventions, communication actions, and implementation recommendations.

I use quantitative and qualitative data to evaluate interventions and inform executive decision-making. My analytics toolkit includes Power BI, SQL, Python, R, SPSS, and advanced Excel, and I am currently pursuing an MSc in Data Science.

I am a native Spanish speaker with professional working proficiency in English and advanced Russian. I bring strong client-facing communication, facilitation, and cross-functional collaboration skills to transformation projects.

Skills

16 capabilities

Tech stack & tools

Working toolkit

Development

Languages & Frameworks

Experience

Career history

Consultant – Behavioral Science & Organizational Transformation DIAN – National Tax and Customs Authority

Defined and executed change and adoption approaches for institutional transformation initiatives. Conducted readiness diagnostics, stakeholder segmentation, resistance analysis, behavioral assessments, and impact analysis across roles, processes, and stakeholder groups for BPM adoption and workforce transitions.

Designed engagement strategies, internal influencer networks, adoption KPIs, dashboards, workshops, leader sessions, training activities, pilots, and experiments. Applied ADKAR, COM-B, the Behavior Change Wheel, and behavioral design to build readiness, refine interventions, and sustain organizational change.

Consultant – Institutional Strengthening Logistics Agency of the Colombian Armed Forces

Conducted workload, role, and competency analysis for an institutional strengthening study, identifying organizational gaps and improvement opportunities.

Developed and validated job profiles, functions, and competency requirements with leaders and functional teams under public-sector organizational design standards. Facilitated validation sessions and prepared technical reports and recommendations.

Consultant – Organizational Design & Workload Analysis National University of Colombia / Institute of Legal Medicine and Forensic Sciences

Performed workload analysis and validation across assigned organizational units, supporting the redesign and update of functions and role documentation.

Produced technical diagnostics on employee perceptions of the existing functions manual and translated findings into organizational design inputs and recommendations.

Behavior Change Specialist TransMilenio S.A.

Designed and implemented behavior-change interventions to reduce operational risk through diagnosis, targeted messaging, social reinforcement, and iterative testing.

Facilitated workshops with operators and technical teams and evaluated outcomes using pre/post measurement, operational indicators, and qualitative analysis. The intervention was associated with a 28% increase in adoption of priority safety practices and a 22% reduction in operational incidents.

Behavioral Programs Specialist Bogotá Mobility Secretariat

Designed and implemented behavior-change programs across complex public-sector initiatives, including audience segmentation, differentiated messaging, pilots, and A/B tests.

Coordinated with institutional stakeholders and delivery teams to translate behavioral evidence into implementable interventions and communication actions.

Data & Insights Specialist Búho – Clarity for Leaders

Analyzed qualitative and quantitative data to support executive decision-making and identify actionable insights for senior stakeholders.

Translated complex findings into clear, decision-ready outputs and supported leaders with evidence-based recommendations.

Education

Learning history

UDAVINCI University

MSc, Data Science

MSc in Data Science, in progress.

People’s Friendship University of Russia

MSc, Educational Psychology

People’s Friendship University of Russia

BSc, Psychology

People’s Friendship University of Russia

BA, Philology

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