Heitor Baldin
Heitor Baldin

Data & Business Analytics Specialist

Actively looking · Member since 19 Oct 2026
Location
Piracicaba, Brazil
Desired salary
Unspecified
Work preference
Remote Only
Experience level
Senior

About

Professional summary

I am an economist with 9 years of experience connecting data, business strategy, and market intelligence to support commercial and operational decisions.

I specialize in data and business analytics, business intelligence, market intelligence, strategic planning, forecasting, pricing, and commercial performance analysis.

My background is primarily in agribusiness, crop protection, and seeds, where I have developed market projections, market-potential assessments, and planning models for strategic decision-making.

I build end-to-end analytics solutions using SQL, Python, Power BI, Tableau, and Microsoft Fabric, including data preparation, modeling, KPI development, dashboards, and reporting.

I have experience translating stakeholder needs into practical analytical solutions and collaborating across commercial, prospecting, human resources, data, and visualization teams.

I have also coordinated multidisciplinary BI initiatives and delivered solutions used by more than 100 users, turning complex data into actionable recommendations.

Skills

21 capabilities

Tech stack & tools

Working toolkit

Data Stores

Languages & Frameworks

Experience

Career history

Specialist, Market Intelligence & Pricing GÊNICA

Develop five-year market projections and scenario analyses by region, crop, and customer profile to support strategic planning and business decisions. Build end-to-end data and analytics solutions using SQL, Python, Power BI, and Microsoft Fabric, covering data structuring, KPI design, and dashboard development.

Deliver business intelligence solutions for Commercial, Prospecting, and Human Resources teams to improve performance tracking and opportunity identification. Develop commercial performance and People Analytics analyses and manage stakeholder requests from problem definition through implementation and continuous improvement.

Senior BI Analyst BAYER

Consolidated LATAM market projections across crop protection and seeds, incorporating planted-area growth, product adoption, active-ingredient prices, and commodity trends.

Coordinated multidisciplinary BI initiatives with external data teams and internal visualization teams, improving solutions used by more than 100 users. Developed five-year volume planning and market-potential analyses by product while considering regulatory constraints to guide commercial priorities and strategy.

BI Analyst BAYER

Integrated Sell-In and Sell-Out data into a unified commercial performance view, generating insights into internal results and market dynamics.

Conducted market mapping to support commercial structure decisions. Projected Brazilian crop protection and seeds markets over a three-year horizon to support planning and decision-making.

Intern BAYER

Built a consolidated source of macroeconomic and agribusiness data to improve access to relevant market information.

Developed leadership-facing analyses that identified regional opportunities for biological products and supported strategic discussions.

Education

Learning history

USP/ESALQ

MBA, Agribusiness

MBA in Agribusiness.

Federal University of ABC (UFABC)

Bachelor's Degree, Economics

Bachelor's Degree in Economics.

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