I am a Senior Product Manager with experience driving end-to-end product growth through experimentation, data analysis, and cross-functional collaboration.
I build product and feature roadmaps aligned with market positioning, customer needs, and business goals. My work includes product commercialization, go-to-market planning, launch coordination, and P&L analysis.
I specialize in improving digital customer journeys and sales channels, including web-to-app funnels, landing pages, checkout flows, onboarding, applications, and chatbot subscriptions. I use experimentation and funnel diagnostics to improve conversion, retention, and revenue.
I collaborate closely with marketing, design, engineering, operations, commercial, and data teams to validate hypotheses quickly and scale successful initiatives. I have also managed partnerships with external providers and conducted market research across European markets.
My background in industrial engineering, digital marketing, SQL, and Power BI supports my data-informed approach to product strategy. I am experienced in Agile ways of working and enjoy identifying scalable growth opportunities across products and geographies.
