I am a results-driven marketing executive with more than seven years of experience growing brands, acquiring customers, and supporting revenue through integrated digital marketing strategies.
I specialize in multi-channel marketing across paid media, SEO, content, email, SMS, social media, and conversion optimization. I build campaigns that are aligned with business objectives and focused on measurable performance.
I have hands-on experience managing Google Ads and LinkedIn Ads, including audience research, segmentation, campaign execution, optimization, reporting, and ROI analysis. I also develop B2B lead-generation campaigns and paid media strategies.
I lead cross-functional marketing, content, and creative teams, collaborate with C-suite stakeholders, and maintain brand consistency across digital channels. My work includes copywriting, content planning, graphic-design oversight, outreach, influencer initiatives, and partnership development.
I use data, A/B testing, and campaign metrics to improve engagement, conversion rates, lead generation, and revenue. I am experienced with CRM, automation, email, SMS, analytics, and project-management platforms.
Managed marketing campaigns designed to drive engagement, lead generation, and brand awareness. Planned, executed, and optimized Google and LinkedIn paid advertising campaigns.
Conducted audience research and segmentation to improve targeting. Created LinkedIn posts and ad copy, analyzed campaign metrics, and optimized performance and ROI.
Developed and executed email marketing and social media campaigns to improve audience engagement and revenue. Conducted A/B testing and tracked campaign metrics to identify performance improvements.
Led landing-page optimization efforts, created social media content for LinkedIn, Instagram, and TikTok, and prepared performance reports. Proofread and edited marketing and technical materials.
Led marketing and sales outreach activities supporting audience engagement, customer acquisition, and revenue growth. Developed email and social media campaigns and monitored campaign performance.
Created content, supported landing-page optimization, and used testing and reporting to improve marketing results.
Created, managed, and optimized LinkedIn Ads and Google Ads campaigns for lead generation, brand awareness, and ROI-driven performance. Developed B2B paid media campaigns and monitored advertising results.
Collaborated with C-suite executives to align marketing strategy with business goals. Managed and mentored multidisciplinary marketing, content, and creative teams; oversaw digital design, email sends, social posting, blog topics, proofreading, and performance reporting.
Bachelor of Arts, Communication and Media Studies
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