Principal Product Manager

Own product strategy and execution for Partner Hub, a B2B platform serving external IKEA service partners across 15 European markets. Lead discovery, prioritization, roadmap planning, outcomes, and stakeholder alignment.

Grew Partner Hub adoption from 15 to 35 partners in 2026, developed scalable self-service onboarding and integrations, and delivered an MVP from concept in three months. Improved API Catalog CSAT from 56% to 85%, coached 14 Product Managers and Product Owners, and drove AI-enabled platform opportunities using MCP and LLM-based experiences.

Led and mentored four Product Managers and Product Owners across Onboarding, Partner, and Enterprise product areas. Aligned priorities across parallel initiatives and owned growth KPIs for activation, retention, monetization, adoption, and funnel performance.

Improved activation by 21% through onboarding experimentation, friction analysis, hypothesis validation, and A/B testing. Launched Partner CRM, reaching 92% CSAT and improving workflows for partner operations and enterprise teams.

Managed personalized offers for a B2C product, improving activation funnel performance by 15% through journey optimization, structured experimentation, and personalized experiences.

Translated corporate OKRs into product bets, roadmap priorities, and measurable outcomes while leading a cross-functional engineering, design, and QA squad.

Led product strategy for Magalu's B2B and B2C partner and affiliate ecosystem, translating corporate OKRs into roadmaps, discovery priorities, and product metrics for a two-sided marketplace.

Redesigned the affiliate experience and increased NPS from 81 to 93 through journey optimization, UX improvements, stakeholder alignment, and data-informed prioritization.

Led product strategy for Packages and Activities in a B2C travel technology environment, combining digital commerce, travel experiences, and external partner integrations.

Owned the end-to-end Disney Direct Connection integration in the United States, enabling real-time ticket and hotel inventory. Increased NPS from 73 to 94 and ticket sales by 17%, and launched the Activities MVP through discovery, user research, and iterative delivery.