I am a Senior Product Designer with more than eight years of experience designing mobile B2C/D2C products, responsive web experiences, and B2B SaaS platforms.
I turn complex product requirements and invisible system logic into clear, human-centered interfaces that improve activation, conversion, retention, and overall usability.
My core expertise includes mobile UX, onboarding optimization, subscription and paywall design, information architecture, behavioral design, user flows, and responsive interface systems.
I build scalable Figma design systems with tokens, variables, reusable components, and developer-ready documentation. I also use generative AI workflows to accelerate prototyping and interface exploration.
I work autonomously in distributed teams, collaborating closely with product managers, engineers, AI/ML teams, and stakeholders through async feedback, design reviews, and detailed specifications.
I validate design decisions through user research, behavioral funnel analysis, A/B testing, accessibility practices, and product analytics to create measurable business impact.
Architected an automated three-step setup wizard and dynamic AI report-authoring templates, reducing user data-entry errors and decreasing drop-offs by 13%.
Designed a modular responsive slot system for information mapping and content validation, improving user task efficiency by 10% and weekly engagement by 15%. Optimized web content-management workflows for small viewports and improved WCAG 2.1 AA accessibility compliance from 12% to 25%.
Designed a mobile onboarding ecosystem centered on immediate value and gamified, goal-oriented quizzes based on the Hook Model. Increased Day-7 retention by 15% and reduced early-funnel drop-offs by 11%.
Redesigned mobile checkout and paywall architecture into a transparent single-page flow, reducing checkout abandonment from 28% to 16% and increasing activation by 5%. Collaborated with Product and AI/ML teams and mentored three product designers through design-review frameworks.
Created data visualizations, onboarding micro-animations, and visual cues that simplified complex data presentation and lowered user support inquiries by 11%.
Re-engineered early-stage content discovery and mobile feed interaction models, increasing Day-7 user retention by 8%. Managed a unified cross-platform Figma design library with tokens and smart components to accelerate responsive landing-page iterations.
Facilitated agile collaborative discovery sessions with cross-functional clients and translated layered stakeholder requirements into high-fidelity responsive prototypes.
Built a scalable multilingual UI kit containing more than 120 custom digital assets. Established automated alignment rules that reduced frontend build time by 5%.
Bachelor's Degree, Sociology; specialization in Digital Product Design and Human-Computer Interaction
Bachelor's degree in Sociology with a specialization in Digital Product Design and Human-Computer Interaction.
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